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Amy King, PRC

Head of Insights at The Connell Group

Amy King, PRC, is a seasoned Customer Insights Leader with over 25 years of comprehensive experience in Marketing and Research. Her expertise spans Global Insights, Analytics, Strategy, Human Experience, Brand Positioning, Competitive Landscape, and Brand Marketing. She excels in team management, focusing on mentorship, motivation, and skill development. Amy has a successful track record supporting B2B and B2C products across various industries like Healthcare, Life Sciences, Travel, Financial Services, and Technology.

Amy's background includes roles such as Head of Insights, Strategic Insights Director, and Executive Vice President of Marketing and Business Services. Her career has seen her work at reputable organizations like The Connell Group, Peak Road Partners, Entertainment Promotions, and Cox Target Media. With a solid foundation in Primary and Secondary Research, Amy is recognized for her abilities in GIS, Marketing Strategy, Customer Insights, and Data Governance. She is known for her strategic leadership in setting data standards and analytic protocols while offering a wide range of consulting expertise in industries like manufacturing, retail, financial services, and more.

Amy King holds a Master's of Arts in Economics from the University of South Carolina Darla Moore School of Business and a Bachelor of Science in Business Administration with a focus on Economics and Finance from the University of South Carolina Upstate. Her educational background, paired with her extensive professional experience, positions her as a valuable asset for organizations seeking to drive revenue growth, innovate products, and enhance brand marketing strategies through data-centric insights and team empowerment.

Amy King, PRC
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Location

Greater Chicago Area