Suggestions
Amy Saper
Professional with diverse experience in technology and investment sectors
Amy Saper is a seasoned venture capitalist currently serving as a Partner at Uncork Capital, a position she took on in September 2023 after previously holding a similar role at Accel from September 2019 to August 2023. At Accel, she specialized in early-stage investments, particularly in fintech and business software sectors. Her experience in venture capital is complemented by a strong background in product marketing and management, having worked at notable companies such as Stripe and Twitter.12
Education and Early Career
Saper earned her MBA from the Stanford University Graduate School of Business between 2014 and 2016. Prior to her venture capital career, she held various roles that included product management internships at Uber and marketing positions at Twitter, where she focused on international expansion and partnerships.1
Transition to Uncork Capital
Saper's move to Uncork Capital aligns with her passion for seed-stage investing, which she believes is more aligned with her professional interests. At Uncork, she aims to leverage her expertise to enhance the firm's focus on fintech and community-building initiatives.2
Highlights
One of my favorite lectures I gave for Stanford's Entrepreneurial Leadership course (with Tina Seelig, Tom Byers, Mo Fong, and Steve Loughlin) was called "Mission, Vision, and Values". Having spent time building and launching products, markets, and teams at Twitter, Uber, and Stripe, I've thought deeply about how important it is to carefully craft your startup's foundational reason for being and mechanisms to operate from the very beginning.
Reflecting on my time at those organizations, I shared some examples of how your mission, vision, and values need to accurately reflect the environment in which you operate and the type of company you want to build. It's a meaty topic, so it's my longest blog post yet.
In it you'll find some snippets including:
- The difference between mission, vision, and values, and why each matters
- How to navigate values that seem to contradict each other (my fellow Tweeps will remember "Be rigorous, get it right" and "Ship it.")
- How to create and share values that are meant to be a little controversial so prospective new hires can self-select in or out appropriately (shoutout to Eeke de Milliano for helping craft Stripe's first "culture site")
- How to balance humility and healthy skepticism with long-term optimism (something I learned from Shreyas Doshi' practice of pre-mortems)
- The way in which your competitive environment can impact the values you craft in order to shape which behaviors get rewarded
- And what happens when those values have unintended consequences that necessitate a major update
If you get through the whole post, would love to hear what you think!
As any of my portfolio company founders can attest, I'm relentless about singing the praises of customer testimonials and case studies, especially for B2B companies. Having created my fair share of these over the better part of a decade at Twitter and Stripe, I have some opinions about tactically how to create and leverage case studies.
I jotted down some of my thoughts on:
- When to use customer testimonials and case studies
- How to determine which customers to feature
- What information to include
- The menu of possible case studies (eg "takes 3 minutes" to multi-month project)
- How to build a culture around collecting user stories
Would love to hear what you think!
