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Amy Volas

ATP CEO · Redefining Hiring for Startups · Empowering Founders to Hire Executive Sales & CS Leaders With Confidence + Sidestepping Costly Pitfalls · Advisor, LP, Speaker · 2 Exits · ✍️ My 1st Book · Obsessed with Windex

What gets you out of bed in the morning?

For me, I like to fix things I care deeply about to make them better.

With a successful sales career and over $100MM in revenue under my belt, I've learned that the key to success lies in the people behind the scenes. That's why I founded Avenue Talent Partners (ATP) – to redefine hiring for startups and help founders like you build thriving businesses.

Working with companies to solve their 'people' problems, two successful exits, and building enterprise sales teams from scratch have given me a unique perspective on the importance of hiring the right people. I've seen firsthand how the wrong people can lead to wrong work, bad pipeline, no customers, and ultimately, no business.

I speak the language of startups and founders, not just hiring. I had a major realization about the fact that sales and hiring aren't dissimilar, after all, it's all about people. And the best way to deal with people and do good business is to understand them and achieve alignment. All of my experience in sales selling services and products, HR Tech (the countless conversations I've had across all industries and verticals), and then the countless conversations and business I've done with founders + my superpower of seeing patterns and themes = a unique way to approach the hiring process.

So, I decided to take action and founded Avenue Talent Partners (ATP) to redefine executive hiring for startups.

Taking all of my experience and lessons learned, I've created a proven, structured process built on the power of discovery to deliver results and a white-glove experience.

In my "downtime," I'm wrapping up my first book, which aims to help founders understand the biggest pitfalls in hiring and how to choose differently.

If I'm not working, I'm combining my love of nature with my quirky fascination for Windex while planning my next adventure with my husband. Farmer's markets spark immense joy in my life. And when you can’t find a Windex bottle in my hand, you will most certainly find some sort of cooking device as I create my latest masterpiece in the Volas Test Kitchen.

Highlights

Sep 14 · linkedin

I came. I observed. I gained perspective. And I spent quality time with some of the very best people in tech.

That’s a wrap, SaaStr 2024 is in the books!

Bringing the SaaStr Supper Club back for the 2nd year in a row with Justin Edwards from Mercato meant the world to me. The caliber of founders and executive operators made it a night to remember.

Co-hosting Trailblaze and Toast with Women in Sales and QuotaPath was an honor to break bread with some of the best women in sales leadership.

A heartfelt thank you to the ladies who leaned into joining us and to Alexine Mudawar, Kelly O’Halloran, Gabrielle Kirlew for your partnership!

You can’t replicate the magic of being in person.

It was time well spent hearing various perspectives about hiring (more fuel for my fire), AI, emerging technologies and markets, questions, challenges, and opportunities.

I’ll share more thoughts about key observations later.

For now, I celebrate the power of people and relationships.

And a few of my favorite pictures from the week 🙏🏻♥️

Sep 4 · linkedin

The problem isn't the product or the job you’re offering. What’s costing you is a transactional mindset.

Yesterday, I caught up with a two-time founder, and it clicked for both of us—the obsession with transactions creates blinders to opportunities.

This founder runs a company in an ultra-competitive space, hitting 150% of his annual goals.

He’s a former ATP client and someone I continue to advise and collaborate with closely.

He’s thriving in business for the same reason he’s on the ATP dream customer list: he’s intentional, not transactional.

He doesn’t have all the answers, and he’s okay with that. He prioritizes feedback, relationships, and meaningful experiences with his team, customers, and candidates in the hiring process.

This reminded me why I’ve spent 20+ years mastering sales and hiring: the secret to success isn’t in transactions—it’s in real human connections.

We agreed—those who chase efficiency in spite of rooted connections miss out on the biggest opportunities.

It's true, people crave simplicity.

AND

They also need reliability, connection, and trust. They want to feel that what they invest in will deliver.

I’ve tested countless PLG products, and most I walk away from the same day.

Why?

Because I’m bombarded with emails and videos that put the burden on me to figure out the use cases and value.

They rely on the hope that I'll magically figure it out and convert. Yet, in reality, I'm confused and frustrated.

Talk about a risky bet!

Over-marketing isn’t the same as understanding and connecting the dots.

The only way to do that?

Thoughtful, intentional human intervention.

One key to my success in sales and hiring has been ditching the pitch and examining how people think about their goals and problems.

Not assuming I know because I’ve uncovered the surface-level issue. That’s the gateway to true alignment.

It’s how Avenue Talent Partners has maintained a 98% interview-to-hire ratio: focusing on connecting the dots and alignment, not transactions.

It looks like this in practice:

"What's important to you?" "What do you want to learn about this?" "What won't work for you?

There’s plenty of time for “show and tell” later. This is why our customers tell us we’re different—being different isn’t a big shift. It’s about what happens in practice.

Whenever I think I understand the situation, there’s always more to learn.

Demoing a product or pitching a role is a tiny part of the process.

TL;DR: Our process isn’t the priority—their needs are.

Being effective and “easy to work with” doesn’t mean throwing a product, opportunity, or candidate at someone and hoping for the best.

Dig deeper. It’s the only way to capture the full opportunity. And where real "value" is built.

#BuildWithATP #Business #Startups #Founders

Related Questions

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Experience

Founder & CEO at Avenue Talent Partners
Mentor at Techstars

Location

Grand Rapids, MI, United States