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An Driessens

CMO / Global Head of Marketing & Inspirational Brand Builder - Marketing & Commercial Leadership - Strategy to execution - Passionate about Customer Experience, Growth and Transformation - Ecomm & Digitalization - FCIM

An Driessens is the Global Head of Marketing & Communications at Weleda AG, a leading manufacturer of certified natural and organic cosmetics and anthroposophic pharmaceuticals. She has held this position since June 2017, previously serving as the Chief Marketing Officer (CMO) until January 2021. In her role, she is responsible for the strategic and operational leadership of all marketing activities within the company, which is headquartered in Arlesheim, Switzerland.

Professional Background

Driessens has a strong background in commercial leadership, focusing on creating business value through brand strategy and execution. Her leadership style emphasizes authenticity, energy, and storytelling, which she refers to as the "An effect." This approach aims to inspire teams and drive results through clarity and motivation.12

Key Achievements

During her tenure at Weleda, Driessens has achieved significant financial growth, including an 8% increase in top-line revenue and a 1% increase in bottom-line results. She has been instrumental in developing strategies that led to market share gains and the successful launch of innovative products, notably the Skin Food franchise, which saw its most successful global launch in 2019.123

Vision and Philosophy

Driessens is committed to enhancing the brand's visibility while ensuring that customer insights drive innovation and marketing strategies. Her focus on sustainability aligns with Weleda's mission to harmonize business practices with ecological responsibility.34

For more detailed insights into her professional journey, you can view her LinkedIn profile at andriessens1.1

Highlights

[PDF] Weleda features new label for sourcing with respect - UEBT
Jun 8 · weleda.co.uk
[PDF] Annual and Sustainability Report 2017 The Weleda Group and ...

Related Questions

What are An Driessens' key achievements at Weleda AG?
How did An Driessens contribute to the growth of Weleda AG?
What strategies did An Driessens implement at Weleda AG?
What is the "An" effect that An Driessens talks about?
How did An Driessens' leadership style impact Weleda AG?
An Driessens
An Driessens, photo 1
An Driessens, photo 2
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Location

Basel, Basel, Switzerland