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Ana Ferreira

Senior UX | Product Designer | User Researcher

Ana Ferreira is a highly experienced and accomplished Senior User Experience Designer with a background in Jornalism and Communication Sciences - Multimedia Communication from Universidade do Porto.

She currently holds the position of Senior User Experience Designer at Luisa Ferreira UX Ltd and has previously worked as a contractor in various prestigious organizations such as the European Patent Office, HSBC Private Banking, Sainsbury's, Boots UK, OgilvyOne Worldwide, The Co-operative Bank plc, and Rightster.

Ana has a diverse professional background having served as a User Experience Designer at BBC, a UX Consultant at NOS SGPS, a Product Designer at ALERT Life Sciences Computing, S. A., a Multimedia Designer at Instituto Superior Técnico, and a Multimedia Designer and Information Architect at FEUP and Miscode.

Her expertise lies in user experience design, multimedia communication, and information architecture making her a versatile professional in the field of design and communication.

Highlights

May 14 · linkedin

Behold! I wrote an "article" =D Some user research tips for all the junior UXers out there battling that fight to keep including research in their work.

Hope you find it useful.

#userexperience #userresearch #uxresearch #productdesign

May 9 · linkedin

Someone was telling me the other day that UX Design is overrated... Well... Here's a super simple (and live) example of what happens when even the most basic flow fails:

System: "It looks like you aren't registered with this email. Would you like to register?" User: "Yes please, that would be grand. Here's a password!" System: "Sorry you can't register because your email belongs to an existing account. Would you like to create an account for this email?" User: " 🤔 " System: " 🙂 " ... User: "Ok... I guess I'll just get going. Bye!"

UX design is also about thoroughly thinking all possible scenarios and work with developers to test the implementation to prevent stuff like this.

#userexperience #usability #productdesign

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Ana Ferreira
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Location

United Kingdom