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Ana Silva
Entrepreneur - CEO - Founder - B2C - Marketing Strategist - Speaker
Professional Background
Ana Mikaela Silva is a highly accomplished professional known for her dynamic career in advertising and the creative economy. As the Founder and CEO of Pleasy Play, Ana has leveraged her extensive experience in brand management and communication to create a platform that excels in engaging audiences and fostering innovative campaigns. With a career that spans various leadership roles in notable organizations, Ana has amassed a wealth of knowledge and expertise in brand activation, marketing, and corporate social responsibility.
Previously, Ana served as a Brand Manager at Wayfield, where she played a pivotal role in shaping the company’s brand strategy and enhancing its market presence. Her ability to connect brands with their audiences was further honed during her time as a Brand Activation and Corporate Social Responsibility lead at Refriango, where she successfully implemented initiatives that not only increased brand visibility but also contributed positively to the community.
Ana also has experience as a Trade Marketing Manager at Grupo REFRIANGO. In this capacity, she was instrumental in designing and executing marketing strategies that effectively maximized product reach and sales performance. This role showcased her strong acumen in market analysis and consumer understanding, essential components in today’s highly competitive business landscape.
Her career began in the financial sector, with a position at Banco Caixa Geral as a Front Office professional. This early experience provided Ana with a solid foundation in client management and service excellence, which she later translated into her marketing endeavors. As a co-founder of www.holdthefrontpages.com under Tshaped.me, Ana demonstrated her entrepreneurial spirit and commitment to innovative online solutions in the sphere of communication.
Education and Achievements
Ana is a well-educated professional, having earned a Master of Arts (MA) in Advertising and the Creative Economy from Kingston University, one of the leading institutions known for fostering creativity and critical thinking in the field of marketing. This advanced degree has equipped her with the tools necessary to excel in a rapidly evolving business environment, particularly in advertising and digital communication.
Furthermore, Ana studied Communication Sciences at Universidade do Minho, a premier university in Portugal, where she gained a profound understanding of the complexities of communication, media, and public relations. She also expanded her educational portfolio by studying at Université Paris Descartes, which is renowned for its emphasis on multidisciplinary approaches and cultural insights. This diverse educational background reflects Ana's commitment to lifelong learning and her adaptability in an ever-changing global marketplace.
Achievements
Throughout her career, Ana Mikaela Silva has achieved numerous accolades that underscore her expertise in marketing and brand management. As the Founder and CEO of Pleasy Play, she is recognized for her entrepreneurial spirit and innovative approach to audience engagement. Her leadership at Pleasy Play has not only driven the company to new heights but has also contributed meaningfully to the broader creative economy.
Ana's work at Wayfield as Brand Manager has received commendation for enhancing brand loyalty and customer engagement, thus positioning the company as a thought leader in its sector. Her initiatives at Refriango have established a template for effective corporate social responsibility in brand marketing, influencing other companies to adopt similar sustainable practices.
Additionally, Ana’s time at Grupo REFRIANGO as a Trade Marketing Manager was marked by significant achievements in sales growth and market penetration, demonstrating her ability to blend creativity with strategic planning effectively. Her rich history in the banking sector at Banco Caixa Geral highlights her versatile skill set and ability to thrive in varied environments.
Overall, Ana Mikaela Silva’s profound knowledge, strategic thinking, and relentless pursuit of excellence in the fields of advertising, marketing, and communication continue to drive her success and the success of those around her.
