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Ana Simpson

Head & Heart Leader | Connector | Disruptor of Complacency | Scrapbooker | Organizer

Ana Simpson is the Chief Executive Officer of Girl Scouts of Wisconsin Southeast (GSWISE), a position she assumed on October 23, 2023.1 She is the first Latina to serve in this role, overseeing an organization that serves nearly 12,000 girls in southeastern Wisconsin.3

Simpson brings a wealth of experience to her position:

  1. Prior to joining GSWISE, she was the Director of Community and Economic Development at the Wisconsin Housing and Economic Development Authority (WHEDA) from 2019 to 2023.2

  2. Her career spans nearly 30 years in retail, business and corporate banking, insurance, and non-profit management.2

  3. She has extensive board service experience, including roles with Family Services of Waukesha, La Casa de Esperanza, La Familia de Arte, and TEMPO, where she serves as Vice Chair.12

  4. Simpson was appointed by Governor Tony Evers to the Governor's Council on Financial Literacy and Capability.12

  5. She was a Girl Scout troop leader herself for over a decade and continues to mentor young professional women.12

Simpson has received several awards and recognitions:

  • TEMPO Mentor Award
  • Madison 365 WI Most Influential Latino Leaders
  • Emerging Leader of Waukesha award
  • Non-Profit Partner of the Year by the Veterans Chamber of Commerce24

As CEO of GSWISE, Simpson leads an organization serving more than 17,500 girl and adult members, focusing on building girls of courage, confidence, and character.5 Her appointment represents a significant milestone as the first Latina CEO in the organization's history.3

Related Questions

What are Ana Simpson's main goals as the new CEO of Girl Scouts of Wisconsin Southeast?
How has Ana Simpson's background in community and economic development influenced her leadership style?
What specific initiatives has Ana Simpson implemented at WHEDA that she plans to bring to GSWISE?
How does Ana Simpson's experience as a Girl Scout troop leader shape her approach to her new role?
What challenges does Ana Simpson anticipate facing in her new position, and how plans to address them?
Ana Simpson
Ana Simpson, photo 1
Ana Simpson, photo 2
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Location

Waukesha, Wisconsin, United States