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Ana Soto

Ana Soto is a seasoned professional with a strong background in media planning, particularly in TV, Video, Radio, Integrated Partnerships, OHH, Print, Social, and Display. With extensive experience at JCPenney from 2013 to 2020, Ana has successfully led the strategic planning of multimillion-dollar online video campaigns, developed and executed integrated media partnerships with major brands, and saved multi-millions of media investment through her expertise. Ana's unique career trajectory has involved transitions from brand marketing to digital media and finally traditional media, showcasing her versatility and adaptability. She excels in media strategy, integrated marketing, digital, and traditional media, along with competencies in brand and promotional marketing, content marketing, social media, creative production, and interactive and print media. Her soft skills include adaptability, decision-making, empathy, and problem-solving, making her an asset in any multidisciplinary team setting.

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Location

Dallas-Fort Worth Metroplex