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Anand Subbiah
Product executive focused on personalized and compelling digital engagement experiences
Professional Background
Anand Subbiah is an accomplished product executive bringing over 20 years of extensive experience in the software as a service (SaaS) industry. With a specific focus on commerce and digital experiences, Anand has a proven track record of building intuitive, engaging, and personalized products that cater to diverse user needs. As Vice President of Products at Via, he plays a pivotal role in driving product strategy and innovation, ensuring the delivery of high-quality solutions tailored to the evolving demands of the market.
Before joining Via, Anand honed his expertise at Salesforce, where he served as Senior Director of Product Management. In this role, he was instrumental in shaping product development processes, creating user-centric solutions, and leading cross-functional teams towards successful product launches. Anand's deep understanding of the digital landscape, coupled with his passion for creating rich user experiences, has made him a key contributor to Salesforce's renowned product offerings.
Anand's career trajectory also includes significant accomplishments at CloudCraze, where he held several important positions, including Senior Director of Product Strategy & Management and Strategic Architect. During his tenure, he played a vital role in designing and implementing enterprise eCommerce solutions built natively on the Salesforce platform, further solidifying his reputation as a thought leader in the SaaS commerce space.
In addition to his roles in the corporate sector, Anand has served as Principal at EDL Consulting, providing expert advice on product strategies and technologies to various clients. His diverse experiences also encompass significant technical roles, including his earlier positions as Architect/Contractor at Comergent Technologies—acquired by Sterling Commerce, an AT&T Company in 2006—and Manager at 724 Solutions Software Inc.
Throughout his career, Anand Subbiah has maintained a focus on leveraging technology to enhance customer experiences and drive business growth. With a robust background in product management, strategy, and consulting, he continues to lead and inspire teams in creating transformative digital solutions that resonate with users and businesses alike.
Education and Achievements
Anand earned his Bachelor of Science in Computer Engineering from Case Western Reserve University, a foundation that equipped him with a solid understanding of technology and engineering principles. This educational background has been pivotal in his successful career in product management and development, providing him with the technical acumen necessary to navigate complex digital landscapes.
Throughout his professional journey, Anand has continually sought to advance his skills and knowledge, keeping abreast of industry trends and emerging technologies. His ability to foresee market shifts and adapt strategies accordingly has contributed substantially to his effectiveness as a leader in product innovation and management.
Anand's work has not gone unnoticed; he has been recognized for his ability to bring together cross-functional teams, driving alignment and focus toward common goals, and ultimately facilitating the successful launch of products that meet and exceed user expectations.
Achievements
- Over 20 years of invaluable experience in SaaS and commerce, with a focus on developing digital experiences.
- Vice President of Products at Via, leading product strategy and innovation.
- Senior Director of Product Management at Salesforce, contributing to significant product launches and development initiatives.
- Key contributor at CloudCraze in creating enterprise eCommerce solutions on the Salesforce platform.
- Founder of EDL Consulting, where he advised clients on product strategy and technology implementation.
- Extensive experience in technical roles, contributing to product development for companies such as Comergent Technologies and 724 Solutions Software Inc.
- Recognized for expertise in creating engaging and personalized digital experiences across various industries.
