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Anastasia Uglova

Communications, client success, and tech for good - Global focus - Insatiably curious - Ex-NPR, NBC, U.S. Senate

Anastasia Uglova is a seasoned digital strategist and SaaS founder with 15 years of experience in entrepreneurship, brand oversight, change management, and running cross-functional initiatives.

With international work experience managing distributed teams, Anastasia has a keen sensitivity to culture and context, excelling at operating without clear guidelines and balancing competing priorities to drive cross-business alignment.

She thrives in scaled, fast-paced environments that demand analytical rigor, comfort with ambiguity, and a talent for storytelling.

Anastasia possesses superlative communication skills and has held leadership roles in communications, media relations, and brand strategy.

She is passionate about mission-driven companies that focus on empathy, trust, and utilizing technology for positive impact. Always attentive to details, especially in her writing.

An incorrigible traveler and adventure sports enthusiast, Anastasia enjoys activities like acrobatic yoga, climbing, scuba diving, skiing, and skydiving. She is a voracious reader and engages in side hustles related to workforce development and career coaching, showcasing her insatiable curiosity.

Her leadership highlights include exceeding ad revenue targets at NBC Universal, enabling distance learning during COVID-19, reshaping KPI methodology in East Africa, and winning prestigious fellowships and awards for her work.

Anastasia's skill set includes Certified ScrumMaster, Project Management, Scaled Digital Program Management, Global Remote Workforce Management, Policy Analysis & Communication, Risk Analysis & Mitigation, Strategic & External Communication, Brand Management, Analytical Problem Solving, Trust & Stakeholder Management, and Data-Driven Transportation & Change Management.

She is proficient in various technologies such as Advanced MS Excel, Salesforce CRM, Mailchimp, WordPress, Squarespace, Google Analytics, Hubspot, Adobe Creative Suite, project management tools like Jira, Trello, Asana, Confluence, and basic web development languages like HTML and CSS.

Anastasia Uglova's educational background includes a BA in Government, International Relations, French from Cornell University and studies in History, Economics, and Art History at Université Paris-Sorbonne.

Her professional experience spans across reputable organizations like Yonder, NPR, Davis College, MindSky, Global Health Corps, and NBCUniversal Media, LLC, where she held various leadership and management positions in communications, project management, business operations, and political production.

Highlights

Jun 27 · linkedin

You know when you’re in love, you kinda wanna shout it from the rooftops? I think I’ve exhausted my immediate friend group’s patience, so I’m taking to socials.

I’m in love with my job. If I were to design a job for my exact skillet and personality, it would be the job I have. And in fact, I did design it, because this role was created for me. And now I get to sit here in a coffeeshop, feeling grateful that I’m getting paid to write a curriculum on cybersecurity for GenAI and take cool, novel defensive products to market.

The part of this that surprises me every day is that I’m at Deloitte, and I actually love it. I’ve been rogue since 2012, long before COVID made everyone remote. Could I even rock heels and a blazer again? Could I say “synergy” with a straight face?

Yes to the wardrobe update, and no to the corporatespeak, to which, remarkably, I’ve been showing the door without much resistance. I’m determined to make cybersecurity sexy and human readable. This stuff is fascinating, and it should feel fun, not formal. And somehow, people don’t seem to disagree!

Before accepting this job, I made a promise to myself that I would not bifurcate my personality. I would not create a separate personality that I would take to work with me, only to shed it with relief when I closed my laptop. That’s wasted energy that’s better directed at almost anything else. And I've got a lot of things going on that require my energy. Besides, my personality is a core component of my zone of genius. Without it, I’d just be a meat-coated skeleton made from stardust hurtling through space.

But could I stay myself and work in corporate?

Unexpectedly, yes. I joke, I smile, I project my natural vivacious energy, and I lead with vulnerability. I’m not masking, and it’s wildly freeing. That I get to do this working at the tip of the spear, contributing to the defense of democracy when it is most imperiled? As Maria sings in the Sound of Music, I must have done something good.

The last time I was this genuinely obsessed with and grateful for the work I get to do was at Akilah Institute in Rwanda. Cambridge Analytica redirected my attention toward digital privacy. I made significant contributions to the discourse around privacy, identity, and crypto, and I continue to convene leaders around these same themes. But finally, I made it home. I earned this, I worked for it, and I wake up excited every day.

Anastasia Uglova
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Location

Austin, Texas, United States