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Anca van Assendelft

Transformation Strategy Consultant & Breakthru Executive Coach: Business Strategy, Innovation, & Business Development

Anca van Assendelft is a seasoned executive with over 20 years of experience in consulting, coaching, and client-side roles, specializing in driving technology-enabled change and transforming customer experiences.

Her industry expertise spans high tech retail, consumer packaged goods (CPG), financial services, and manufacturing, across various business environments including hi-growth, global enterprise, and start-up settings.

Anca excels in managing global strategic projects, addressing complex business challenges with a results-focused approach, and working comfortably at the CXO level leveraging thought leadership and strategic problem solving.

She inspires and guides others through breakthrough executive coaching, leading large-scale corporate transformations, crafting go-to-market strategies, digital customer engagement, and driving business outcomes and value creation.

Anca's background includes experience in merchandising supply chain, product development, M&A, high-performance teaming, and change leadership across North America, Europe, and Australia. She has a track record of driving revenues in cloud solutions and collaborating with leading companies to enhance revenues and reduce costs.

Having worked at renowned organizations like Cisco, IBM, and Bain & Company, Anca's expertise includes retail and CPG verticals, growth strategies, operational efficiency, and merchandising supply chain solutions in the distribution sector.

Anca holds an MBA from The Wharton School at the University of Pennsylvania and is fluent in English, Dutch, and German. She has a passion for CrossFit and Adventure Racing.

Anca van Assendelft
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Location

Greater Boston Area