Sign In

Anderson Sumarli

Co-Founder & CEO at Ajaib

Anderson Sumarli is the Co-Founder and Chief Executive Officer of Ajaib, a leading financial technology platform in Indonesia. Ajaib, established in 2019, focuses on making investment accessible to the younger generation by providing services such as stock trading and mutual funds. Under his leadership, Ajaib has grown rapidly, becoming the third-largest brokerage in Indonesia by transaction volume and achieving unicorn status within a few years of its inception.23

Background and Education

Sumarli holds a degree from Stanford University Graduate School of Business, which has contributed to his expertise in finance and technology. Prior to founding Ajaib, he worked as a management consultant at Boston Consulting Group (BCG) from 2016 to 2018 and served as Chief Analytics Officer at IBM in New York from 2014 to 2016.15

Achievements

In recognition of his entrepreneurial efforts, Sumarli was awarded the 2022 EY Young Entrepreneur of the Year by Ernst & Young. His vision for Ajaib includes integrating capital markets with banking and cryptocurrency, reflecting a forward-thinking approach to finance.36 As of now, Ajaib has over two million customers and has launched products like “Ajaib Kripto” for cryptocurrency trading.4

Current Role

As CEO, Sumarli continues to drive Ajaib's mission to educate Indonesians about investing and improve financial literacy across the country. His leadership is marked by a commitment to innovation and accessibility in financial services.34

Highlights

Jun 13 · linkedin

Introducing Ajaib Crypto 🎉 and our magic ape friend ready to go to the moon 🚀

Now you can buy and sell crypto assets on Ajaib with a simple account opening process, beginner-friendly user interface, and no hidden fees. Welcome to the safest, most trustworthy way to own crypto assets in Indonesia. Registered and regulated by Bappebti.

#Ajaib #Indonesia #crypto

Oct 4 · linkedin

When slow is faster than fast. We at Ajaib believe in finding product-market fit first before growth. We experimented in 2019, found product-market fit in 2020 and hyperscaled in 2021.

Too many fintech startups today rush to growth before proving product-market fit. They burn on marketing since day 1 to force traction to raise. They bet on partnerships to drive down CAC and get to positive unit economics. They think 20 months payback period is fine because of future cross-sell plans.

The truth is, in fintech, there’s very limited actual cross-sell and partnerships rarely magically solve bad unit economics. In the end of the day, these startups (and VCs) realize too late when their revenues and growth are not quite where they expect it to be.

Its harder to actually build products people love, especially in fintech. Come join Ajaib to learn the right way to build an enduring company in financial services. Explore https://ajaib.co.id/karir/ or DM me your CV.

#fintech #paybackperiodmatters #revenuematters #productmarketfit

Related Questions

What inspired Anderson Sumarli to start Ajaib?
How did Anderson Sumarli's experience at Boston Consulting Group influence his leadership style at Ajaib?
What are Anderson Sumarli's future plans for Ajaib?
How did Ajaib achieve unicorn status so quickly?
What challenges did Anderson Sumarli face when launching Ajaib?
Anderson Sumarli
Anderson Sumarli, photo 1
Anderson Sumarli, photo 2
Add to my network

Location

Indonesia