Suggestions
André Ferraz
Co-Founder, CEO, Incognia | Fraud prevention | Authentication | Identity | Computer science
Andre Ferraz is a pioneer in Location Fingerprint, known for co-creating one of the most precise location technologies globally.
As a second-time founder, he leads a top-tier team dedicated to safeguarding over 200 million mobile users from fraud and scams.
His vision focuses on integrating digital trust seamlessly into everyday life, striving to provide secure, seamless, and private mobile experiences.
Under his leadership, significant improvements have been made in various sectors: for food delivery and gig economy apps, delivering 20x ROI, an 85% reduction in promotion abuse, and a 97% decrease in social engineering scams.
In the realm of peer-to-peer marketplaces, his innovations have led to an 84% global verification rate and a 24% surge in new account creation.
Within the banking and fintech industry, Andre's contributions showcase remarkable results such as an 80% drop in ATO attacks, a 90% decrease in financial losses, a 51% cut in authentication costs, and an impressive 95% reduction in new account fraud.
Educationally, he possesses a diverse background having attended prestigious institutions like Stanford University Graduate School of Business, Harvard Business School, Universidade Federal de Pernambuco, and Latitud for programs in Business Scaling, Entrepreneurial Ventures, Innovation and Growth, Computer Science, and Entrepreneurship/Entrepreneurial Studies.
With past experiences as the Founder and CEO at Incognia, CEO and Founder at In Loco, and Founder and CEO at ubee, Andre Ferraz has established himself as a seasoned professional in the tech and entrepreneurship space.
Highlights
Don’t take location spoofing too lightly. 📍→ 🏴☠️
Especially if a user’s location is critical to how your platform functions and monetizes.
Incognia works with a lot of location-based apps.
Food delivery, ride-sharing, P2P marketplaces, vacation rental platforms…
Big, successful companies with sophisticated platforms.
But they all had something in common:
After testing Incognia’s solution, they all realized they had a location spoofing problem.
It doesn’t matter the platform size or user base.
If fraudsters can fake their location, they will.
And that can cost your app a lot of money.
If you think of location spoofing as a minor issue, it might be time to reconsider.
I found this very interesting open-source tool for creating deepfakes: https://lnkd.in/e6FFZMYD
These things are proliferating fast!
