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André Moraes

Head of PepsiCo's Digital Lab | Ex-Googler | Fulbright Scholar

André Moraes is an accomplished marketer known for his contributions as Head of Digital Lab at PepsiCo and his past experience at Google.

With an educational background that includes a Masters in Digital Marketing from Full Sail University and a Honors BS in Finance, German, and Jazz Performance from Fairfield University, André's academic journey also took him to the University of Duisburg-Essen.

Throughout his career, André has held key roles in various prestigious organizations, notably serving as the Head of PepsiCo's Digital Lab, Senior Director of Marketing and Category Leadership at PepsiCo, and as a Principal in Digital Strategy and Analytics at Google.

Moreover, André's contributions extend to the academic realm, having been an Adjunct Professor in the Masters in Integrated Marketing program at New York University.

Prior to his roles at PepsiCo and Google, André's career included positions such as Global Director of Marketing Sciences at OMD USA, Marketing Analytics Manager at Penguin Random House, and Founder & CEO of 64 Consulting.

His rich professional background also includes involvement with the Hands Offering Hope Foundation, Inc. as a Member of the Board of Directors.

André's diverse skill set and experiences, combined with his dedication to the field of marketing, showcase his expertise and leadership in digital strategy, analytics, and marketing sciences.

As a Fulbright Scholar under the U.S. Department of State, André has demonstrated a commitment to excellence in his academic pursuits and professional endeavors.

Highlights

Feb 29 · linkedin

We are hiring for a very special role leading our Digital Marketing agenda and efforts in partnership with YUM! Brands. You'll be working not only with PepsiCo's iconic portfolio of beverage, snacks, and food brands - but also YUM!'s global powerhouse of restaurant brands in Taco Bell, KFC, Pizza Hut, and The Habit. Please help me to share this news with anyone you know. Thank you! #hiring #pepsicomarketing

Mar 24 · linkedin

At PepsiCo, my team aims to equip PepsiCo Foodservice customers with the necessary insights and tools to excel in our ever-changing digital world. I’m thankful to have had the opportunity to share PepsiCo Digital Lab’s capabilities on the Restaurant Influencers Podcast from Cali BBQ Media and Entrepreneur Media. Huge shout out to the incredible host Shawn P. Walchef for having me on the show to breakdown our various complementary offerings, spotlight our role in establishing virtual brands, and discuss how technology is becoming a key component for the industry as a whole. Check out the full video and let me know your thoughts below. https://lnkd.in/etRzDhZe   #PepsiCoProud #PepsiCoDigitalLab

André Moraes
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Location

New York, New York, United States