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Andre Roux

Sr. Director at NBCUniversal Media, LLC

Andre Roux is a data and media analytics leader with over 15 years of experience in transforming advertising strategies across television, digital, and emerging platforms.1 He served as Sr. Director Data Sourcing and Partnerships at NBCUniversal Media, LLC from June 2016 to June 2021.1 In this role, he:

  1. Pioneered the Data-Driven Linear (DDL) Platform, which leveraged third-party data for enhanced targeting in linear television advertising.1
  2. Spearheaded vendor management and cross-department training for linear addressability projects.1
  3. Partnered with major brands like Abbvie, American Express, and Coca-Cola to drive impactful, data-driven campaigns, generating $50M-$90M quarterly.1
  4. Led vendor negotiations, overseeing onboarding and contract management for 12 data providers.1

Currently, Andre Roux works as a Television Account Executive at Experian, a position he has held since November 2021.1 In this role, he drives revenue growth through strategic sales and account management for data and identity solutions, managing a portfolio of 12+ clients with annual account values ranging from $200K to $3M.1

Andre's expertise lies in crafting and executing comprehensive data strategies, incorporating advanced targeting methods and insightful audience analysis to meet the rapidly changing demands of the media landscape.1

Highlights

Apr 18 · savca.co.za
Celebrating the Life and Legacy of André Roux - SAVCA
Celebrating the Life and Legacy of André Roux - SAVCA

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Andre Roux
Andre Roux, photo 1
Andre Roux, photo 2
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Location

Greater New York City Area