Sign In

Andrea Cappi

Group Global Digital, eCommerce, Direct-To-Consumer Director @Max Mara Group

Andrea Cappi is an innovative executive with extensive international experience in the digital and e-commerce industry, focusing on fashion and luxury goods. He has a proven track record in turn-around and start-up projects, particularly in e-commerce website launches, digital transformation, and omnichannel strategies in various regions worldwide.

Andrea's expertise lies in digital transformation, digital strategy, omnichannel initiatives, general management, strategic planning, and business development, with a specific focus on retail, luxury, and fashion sectors. He also has a background in consulting.

Education-wise, Andrea has studied Management Engineering at the University of Exeter, Economics at Marymount Manhattan College, History of Art at Università degli Studi di Padova, and Management Engineering at Università degli Studi di Modena e Reggio Emilia. He completed high school at Liceo Scientifico "Alessandro Tassoni" in Modena.

Andrea has held key positions in renowned organizations, including Group Global Digital Director and Digital Division General Manager at Max Mara Fashion Group, Group Head of Direct To Consumer (DTC) at Max Mara Fashion Group, Chief Digital Officer at Liu Jo S.p.A, In-season Stores Director at YOOX, Business Integration Manager in Atlanta (USA) at CRIF, Country Manager in Stockholm (Sweden) at CRIF, Program Manager in London (UK) at Accenture, and Consultant in Milano (Italy) at Accenture.

Andrea Cappi
Add to my network

Location

Reggio nell'Emilia, Emilia-Romagna, Italy