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Andrea Hong

Product Lead at Middesk

Andrea Hong is a user-oriented Product Manager with a passion for leading teams in high-growth environments. Her expertise lies in building early-stage products, growth marketing, product marketing, and crafting go-to-market strategies for new products. She has a track record of building and scaling programs for digital teams, successfully acquiring, engaging, and retaining millions of users across various objectives.

With a background in engaging small business owners, developing media relationships, and driving user enthusiasm for organizations, Andrea has a deep understanding of user empathy, community engagement strategies (both social and in-person events), email marketing, and acquisition marketing. She thrives on meeting customers such as small business owners, internal stakeholders, voters, and volunteers to gain insights that fuel activation, adoption, retention, and reactivation.

Andrea's specialties include lifecycle marketing, product marketing in both B2B and B2C contexts, go-to-market strategy development, SEO, PR, integrated marketing campaigns, digital marketing, direct marketing, stakeholder management, online-to-field marketing, email marketing, online fundraising, list building, messaging and positioning, demand generation, marketing automation, content creation, customer engagement, customer insights, lean testing, and both qualitative and quantitative customer research.

Educationally, Andrea studied Government and East Asian Studies for her B.A. at Smith College, delved into Philosophy, Politics, and Economics at the University of Oxford, and attended South High School for her high school education.

Throughout her career, Andrea has held roles including Product Lead at Middesk, Senior Product Manager at Thumbtack, Digital Director, Regional, and Digital Director, California at Hillary for America, Growth Marketing Manager at Thumbtack, Digital Strategist at Trilogy Interactive, Korea Chair Office at the Center for Strategic and International Studies (CSIS), National Director at STAND: The Student-led Division of Genocide Intervention Network, and Legal Intern at the Korean Bar Association.

Andrea Hong
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Location

San Francisco Bay Area