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Andrea Moro

Product, Tech, Startups

Andrea Moro is a seasoned product leader with a strong background in tech and digital marketing. With an education that includes a B.S. in Business Administration from Università Bocconi and an MBA from Stanford University Graduate School of Business, Andrea has held numerous leadership roles over the course of his career.

He has worked for companies such as Amazon.com, McKinsey, Z2Live, DoubleDown Interactive, and OfferUp. In his most recent role as Product Lead for YouTube Ads at Google, Andrea is responsible for driving the development of digital marketing tools that help businesses maximize the effectiveness of their advertising campaigns.

With extensive experience in product management, business development, strategy, and marketing, Andrea has an impressive skill set that includes project management, data analysis, product development, and market research. He has a proven track record of successfully launching new products and driving growth across numerous industries.

Andrea is an expert in online advertising, digital marketing, mobile and social media, mobile games, e-commerce, and much more. He is passionate about translating customer needs into successful products and enjoys working collaboratively to drive innovation and growth.

Highlights

Aug 15 · linkedin

PM = a school of hard knocks.

Like most people, I did not train to be a product manager. I fell into it, and loved it, and began building my way forward and up. When I wrote my first PRD, I had a very vague idea of what I was doing. We were building a feature to surface different versions of the same video game (for Xbox, PC, Playstation; regular, collector’s, game of the year edition; CD or DVD etc.) on Amazon’s site. Mine was a fine artifact, complete with metrics plan and early mockups, exhaustive, elegant, literature-worthy. It had its own font. It stood on its own, quite literally: the fourty-page packet stood vertically on the table without leaning on props.

The Eng team met me, agreed on the definition of success verbally, and handled the development from there on (true story!). My packet ended up under a SWE’s monitor, raising it higher so that he could avoid neck pain. Nobody "took me aside for a talk", feedback culture in most corporate America being what it is. So I started assembling the pieces by myself, asking for help, shadowing fellow PMs to figure out the informal process of creating consensus on requirements. I learned a lot from this one PM who did not even write PRDs, but managed solely by asking his engineers questions.

The point being, why in 2024 there still is no undergrad program in Product Management?

#realproductmanagement #productmanagement

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Andrea Moro
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Location

Seattle, Washington