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Andrea Wunderlich
Director of Product Marketing at Maxio
Andrea Wunderlich is a marketing professional with extensive experience in product marketing, content marketing, and sales development. She currently serves as the Director of Product Marketing at Maxio, where she is responsible for product and customer marketing.1
Career History
Andrea's career journey includes several notable positions:
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Content Marketing Manager at Chili Piper: She held this role from July 2021 to February 2022, working remotely from Atlanta, Georgia. During her 8-month tenure, she contributed to Chili Piper, a company specializing in advanced routing and scheduling software for B2B revenue teams.1
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Content Marketing Manager at SaaSOptics: Prior to Chili Piper, Andrea worked at SaaSOptics from January 2021 to July 2021. In this role, she significantly improved the company's content strategy and marketing efforts.1
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Sales Development Representative (SDR) at FullStory: Before transitioning to marketing, Andrea worked as an SDR at FullStory, progressing from Commercial SDR to Sr. Enterprise SDR - Team Lead.1
Skills and Achievements
Andrea has demonstrated expertise in various areas of marketing:
- Content strategy development and execution
- SEO improvements and organic traffic growth
- Product launches and messaging
- Sales enablement
- Video content creation
- Email marketing and newsletter management
Her achievements include a 76% increase in top-of-funnel content-influenced closed-won ARR and a 138% increase in organic website traffic during her time at SaaSOptics.1
Education
Andrea holds a Bachelor of Arts degree in Journalism, English Literature & Classics from The University of Georgia.1
Andrea Wunderlich's LinkedIn username is indeed andrea-wunderlich, as mentioned in the query.
Highlights
Let’s say I can only go to one in-person B2B marketing/GTM conference/event this fall —and I’m planning to pay for it out of pocket.
Which one should it be? 🤔
Annual planning is one of those 🗑 in 🗑 out situations.
Your model is only as good as the inputs and underlying assumptions driving the model.
But we can't know what we don't know... especially in earlier stage startups where historical actuals are either nonexistent or unreliable.
That's why a lot of finance folks will do both top-down and a bottom-up modeling... and the operating plan ends up being some happy medium between the two.
I'm excited for SaaS finance experts CJ Gustafson and Ben Murray to share annual planning advice cultivated from years in the trenches...
TOMORROW. At 2 p.m. ET. Don't miss it.
Register 👇
