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Andrea Zahumensky

Chief Marketing Officer - Global Business Leader - P&L - Innovator - High Performing Team Builder

Andrea Zahumensky was the Chief Marketing Officer (CMO) of KFC U.S. from December 2017 to April 2021.14 She joined KFC after a 20-year career at Procter & Gamble, where her last role was brand director for baby care in North America.3

During her tenure at KFC, Zahumensky played a critical role in modernizing the brand and driving sales growth through innovative marketing campaigns.4 Some notable initiatives under her leadership included:

  1. The "Chickendales" video greeting
  2. A fried chicken-scented firelog
  3. Kentucky Fried Chicken and Waffles
  4. Secret Recipe Fries
  5. The KFC Chicken Sandwich2

Zahumensky's efforts were recognized by the industry. She was named one of Forbes' "Most Influential CMOs" for 2020 and received the executive of the year award from Marketing DIVE in 2019.2

After leaving KFC in April 2021, Zahumensky briefly worked as CMO at Cityblock Health, a startup providing care to Medicaid and low-income Medicare beneficiaries.6 As of September 2022, she was appointed to lead the Personal Care division of Kimberly-Clark's North American consumer business, overseeing brands such as Huggies, Depend, and U by Kotex.5

Zahumensky holds a degree in industrial engineering from the University of Cincinnati, which she credits for teaching her valuable problem-solving skills that have been beneficial throughout her career in marketing.2

Highlights

May 13 · oneclub.org
Andrea Zahumensky | KFC Corp. - The One Club for Creativity
Andrea Zahumensky | KFC Corp. - The One Club for Creativity
Sep 28 · prnewswire.com
Kimberly-Clark Names Andrea Zahumensky to Lead its North ...
Aug 31 · prweek.com
Procter & Gamble veteran Andrea Zahumensky named KFC US CMO
Jan 10 · adage.com
Cityblock Health hires former KFC U.S. CMO Andrea Zahumensky
Apr 16 · marketingdive.com
KFC's US marketing chief, who helped modernize brand with off-the ...
Mar 22 · uc.edu
KFC chief marketer awarded UC engineering alumni honor
KFC chief marketer awarded UC engineering alumni honor
Mar 9 · youtube.com
Markets in Motion with Andrea Zahumensky, Chief Marketing Officer ...
Markets in Motion with Andrea Zahumensky, Chief Marketing Officer ...

Related Questions

What were some of the most notable marketing campaigns Andrea Zahumensky led at KFC?
How did Andrea Zahumensky's engineering background influence her marketing strategies?
What challenges did Andrea Zahumensky face during her tenure at KFC?
How did Andrea Zahumensky's role at KFC differ from her previous role at Procter & Gamble?
What were the key achievements of Andrea Zahumensky at KFC?
Andrea Zahumensky
Andrea Zahumensky, photo 1
Andrea Zahumensky, photo 2
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Location

Louisville, Kentucky, United States