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Andreas Hauser
SVP, SAP AppHaus Network
Professional Background
Andreas Hauser serves as the Senior Vice President of the SAP AppHaus Network, where he leads a dynamic global team dedicated to offering co-innovation services that empower customers to accelerate their digital transformation journeys. With a focus on human-centered innovation, Andreas champions the mission to prioritize the needs and experiences of users in every customer engagement. Under his leadership, the SAP AppHaus Network leverages the power of SAP products and technologies, merging a human-centered approach with enterprise architecture thinking.
His role involves working closely with a diverse array of partners to foster a holistic innovation ecosystem that allows customers to fully realize their potential. By offering comprehensive innovation best practices and an innovation toolkit, he ensures that clients are not only equipped for success but are also able to engage creatively within customer-facing co-innovation spaces located worldwide. These collaborative environments present a unique opportunity for clients and users to work together in novel ways, paving the path for sustainable innovation.
Andreas's extensive experience—spanning over 20 years in leading design, design thinking, and innovation teams—reflects his deep-seated passion for humanizing business software through impactful design. He recognizes that at the heart of technology lies the necessity for user-centric solutions; thus, he continually strives to put people at the center of all business activities and innovations.
Education and Achievements
Andreas Hauser's educational foundation includes a Diploma in Business Administration and Information Technology from the Cooperative State University Mannheim, which has provided him with a strong base in both technical and business disciplines. He furthered his studies at Berufsakademie Mannheim, refining his skills crucial for navigating today’s complex digital landscape.
Throughout his career at SAP, Andreas has held several key leadership roles. Notably, he served as Vice President of User Experience for both OnDemand Solutions and SAP Business ByDesign, where he was responsible for spearheading initiatives that greatly enhanced user experience and interface designs. His early career at SAP included positions as User Experience Manager for the Research Project
Development Manager for PLM Enterprise Portals, Product Manager for SAP PLM, and Project Manager for 3rd party integrations. Each of these roles contributed to his acute understanding of user needs and technology, equipping him to be a strong advocate for user-centered design best practices.
As an entrepreneur, Andreas also founded and acted as an investor at TransparentShare, further demonstrating his commitment to innovation and transformation beyond the corporate space.
Personal Interests
Outside of his professional responsibilities, Andreas Hauser is known for his vibrant personality and zest for life. His passions include kitesurfing, snowboarding, dancing, and traveling, enabling him to embrace the beauty of the world while seeking out new adventures. He places great importance on spending time with family and friends, which he believes enriches both his personal and professional life. Andreas balances excellence at work with a fulfilling personal life, embodying the approach of living a well-rounded lifestyle that values human connection and exploration.
Achievements
- Over 20 years of experience in leading design and innovation teams globally.
- Successfully led co-innovation services for digital transformation at SAP.
- Developed and implemented human-centered design principles in business software.
- Held multiple leadership positions at SAP impacting user experience across various platforms, including OnDemand Solutions and SAP Business ByDesign.
- Founded and invested in TransparentShare, showcasing entrepreneurial spirit and commitment to innovation.
