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Andreas Heiland

Marketing leader - focus on the interplay of marketing, business development, product & people - strong entrepreneurial mindset - strategic thinker - can do mentality - lifelong learner

Andreas Heiland is a seasoned marketing and business development professional with an extensive career in the lighting solutions industry. With a robust educational background that includes an Executive MBA from the prestigious Technische Universität München and the OSRAM General Management Program at Cornell University, Andreas has equipped himself with the skills necessary to thrive in competitive markets. His studies at Hochschule Rosenheim, Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften, and Technische Universität Ilmenau further underscore his commitment to continuous learning and professional growth.

Professionally, Andreas has held numerous influential roles in renowned organizations, showcasing his expertise in marketing and business development. At STEMMER IMAGING, he made significant contributions to the marketing department, honing his skills in strategic planning and brand management. In his prior role as Vice President of Marketing at ShareYourSpace, Andreas was pivotal in shaping marketing strategies that propelled the company forward in a rapidly evolving industry.

Andreas's notable experience at OSRAM, one of the leading lighting manufacturers worldwide, speaks volumes about his capabilities. As the Head of Global Marketing and Communication for OSRAM Lighting Solutions, he developed and implemented marketing strategies that resonated globally, driving brand recognition and customer engagement. Additionally, he served as the Head of Application Business Development for Indoor Lighting, where he was responsible for advancing business initiatives and fostering new product development tailored to client needs. His tenure at OSRAM also included the role of Business Development for Commercial Buildings, where he played a crucial role in expanding the company’s reach in a key market segment. This extensive experience has allowed Andreas to become a sought-after expert in the field of lighting solutions and brand management.

Prior to his corporate roles, Andreas demonstrated his entrepreneurial spirit as the owner of HEILAND lichtplanung, a lighting design firm where he offered bespoke solutions for various projects, showcasing his creativity and technical knowledge in the field. He also gained diverse experience as a freelance lighting designer, working on projects that required innovative thinking and a deep understanding of client specifications. His ability to blend aesthetic vision with practical application has been a cornerstone of his professional identity.

Related Questions

How did Andreas Heiland leverage his Executive MBA from Technische Universität München in his professional career?
What marketing strategies did Andreas implement during his time as Vice President of Marketing at ShareYourSpace?
In what ways did Andreas Heiland contribute to the global marketing efforts at OSRAM Lighting Solutions?
How has Andreas's experience in business development shaped his approach to lighting solutions?
What were some of the key projects that Andreas worked on as a freelance lighting designer?
Andreas Heiland
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Location

Greater Munich Metropolitan Area