Suggestions
Andreas Hugi
CEO & Managing Partner @ furrerhugi | Präsident Leading Swiss Agencies LSA
Andreas Hugi is the co-founder, CEO, and Managing Partner of furrerhugi, a leading Swiss agency specializing in public affairs and corporate communication services.1 He has been at the helm of the company since its founding in 2006, guiding a team of around 60 communications experts across four locations in Switzerland.2
With expertise in strategic advice, Hugi assists clients from various sectors, including industry, foundations, associations, and politics.1 He is known for his broad network in Bern and Zurich, and specializes in legislative lobbying projects, stakeholder management, and communication for major events.1
In addition to his role at furrerhugi, Hugi holds several other notable positions:
- President of Leading Swiss Agencies (LSA) since May 202412
- Partner and board member of comfederation, a leading Swiss communications group3
- Former President of the Association of Public Relations Agencies in Switzerland (BPRA) for six years1
Hugi's educational background includes an MA in German Language and Political Science from the University of Zurich. His professional experience spans roles such as school president and local councillor in Zumikon ZH, secretary of the Zurich FDP, trainee at NZZ, and personal employee of the Minister of Economic Affairs in Zurich.1
Under Hugi's leadership, furrerhugi has grown to manage over 300 mandates and projects, establishing itself as Switzerland's leading agency in its field.2 His commitment to the company's future is evident in the recent expansion of the management team, ensuring the agency's continued success and owner-managed status.2
Highlights
"Das ist die bitterste Erkenntnis dieser Krise: Die Medien müssen dringend an ihrer Kommunikation arbeiten. Nebulös-abstrakt wird jeweils über die Bedeutung des Journalismus für die Demokratie geredet; so, als sässe man im Politologie-Seminar."
Und, könnte man noch ergänzen: Wenn avatarmässig-unterkühlt über den strategischen und qualitativen Mehrwert massiver Entlassungswellen in Redaktionen schwadroniert wird, fühlt sich der Leser (und Kunde) erst recht verschaukelt.
Ich freue mich, dass die influence-Serie "Politik im Film" weitergeht, heute mit "Lincoln". Danke Thomas Meier und Matthias Halbeis
Abraham Lincoln gewinnt seine letzte politische Schlacht dank seines überlegenen Sinns für das richtige Timing.
