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Andres Glusman
Cofounder, CEO - DoWhatWorks. Former Product/Growth leader at Meetup. Lean Startup Pioneer.
Andres Glusman is an accomplished business leader and entrepreneur with extensive experience in the tech industry. He is currently the Co-Founder and CEO of DoWhatWorks.io, a startup focused on helping growth, marketing, and product teams accelerate their conversion rates.13
Prior to founding DoWhatWorks, Glusman played a crucial role in the success of Meetup.com, where he spent 15 years in various leadership positions.2 His roles at Meetup included:
- Business Unit General Manager (2017-2019): Led efforts to integrate Meetup with WeWork, resulting in 3.5X growth in volume in under a year.5
- Chief Strategy Officer (2014-2017): Led strategic initiatives to increase revenue and activity growth.5
- Vice President of Product, Strategy, and Community (2008-2014): Grew the product organization and doubled growth in key performance metrics.5
Glusman is known for his expertise in growth strategies, lean startup methodologies, and product development. He has a track record of transforming company cultures, growing product organizations, and driving innovation.1
In addition to his work at DoWhatWorks and Meetup, Glusman serves as a Board Member for Devpost since 2013.5 He is also recognized as a Lean Startup Pioneer and has shared his insights on various platforms, including podcasts and industry events.24
Glusman's approach to business emphasizes experimentation, rapid feedback, and data-driven decision-making. He has applied these principles in launching DoWhatWorks, where he and his co-founder used a lean approach to validate their product idea and find early product-market fit.3
Highlights
Game time! ...How early in the customer journey should you collect customer info? Can you predict which one won?
Sunbasket ran this test on the hero in their home page. Guess the winner by leaving a reaction and we will DM you to let you know if you got it right.
#cro #conversionrateoptimization #growth #plg #marketing #saas #forms #saas #leadgen
We've partnered with Amplitude on something cool. Join our webinar this Thursday where we will release new research based on 20,000 split test results.
In this live event we will share many new and thought-provoking tests from companies like Netflix, Audible, Harry’s, The Wall Street Journal, Spotify, and more!
The session will include: 1️⃣ The testing strategy that drives wins 2️⃣ The two most common mistakes that cause tests to fail 3️⃣ Three of the biggest optimization opportunities for most websites
See link in comments.
#abtest #cro #growth #splittesting #amplitude #conversionrateoptimization #marketing #dtc #ecommerce #shopify
