Suggestions
Andrew Beckman
Founder, Location3 - Local Marketing Expert
Andrew Beckman is the founder and Chairman of Location3 Media, a digital marketing agency based in Denver, Colorado.14 He founded the company in October 1999 after working at DoubleClick, where he sold ads on AltaVista Search Engine.13
Beckman specializes in interactive media and digital marketing strategies, with a focus on search engine optimization, domaining, and franchise marketing.12 He oversees Location3 Media's strategic direction and business growth, providing insights into new marketing trends and technologies.1
Career Highlights
- Founded Location3 Media in 1999 in New York City, later relocating to Denver4
- Worked at DoubleClick from July 1997 to September 1999 as an Account Executive1
- Started his career at Dockside Internet in Cape Town, South Africa in 19971
Expertise
Beckman has been in the interactive marketing industry for over 26 years, starting in the pre-Google era.13 He helps multi-location brands profit with digital marketing, specializing in local marketing and franchise marketing strategies.1
Education and Certifications
- Certified Franchise Executive (CFE), issued in December 20221
Andrew Beckman is based in Miami Beach, Florida, and has over 9,000 followers on LinkedIn.1 His LinkedIn username is andrewbeckman1.
Highlights
The Emerging Franchise Conference had a lot of great content for startup and emerging #franchisors who attended.
I thought Aaron Harper (CEO) presentation was spot on discussing his journey transforming Rolling Suds Power Washing to become a Franchise System.
In his presentation he went over several topics from Operations to #Franchisee selection and of course my favorite topic Marketing. He discussed how he executed each area of importance to a #Franchise system and showed his investments for each.
With regards to #marketing, he outlined a new website, ongoing #SEO, etc.
What I noticed was missing on the marketing slide, which I see from a vast amount of emerging franchise brands are mentions of #newstoreopenings (aka #grandopenings) or in his case territories since they are a mobile power business adding new #franchisees.
Paid Search is in the media mix for almost every Franchise System because the intent to make a purchase is imminent.
What about just letting the consumers in your area know that your business is active in your area? Adding some customer is a true journey.
There are several tactics that Franchise systems should consider when launching a new location, and not to just rely on #SearchEngineMarketing.
#ConnectedTV, Programmatic display, #VideoAds, etc allows for a rich experience messaging to consumers to build name recognition and familiarity within a new store or territory location.
Top of Funnel tactics, which are the initial stages of a #customerjourney buying process, are underutilized, for breaking into a new market.
I know the KPI’s for awareness tactics are not direct sales, but as marketers of new franchise systems you must understand increase brand recognition in each market will give you an advantage over your competitors. You’re basically increasing the pool of prospects in your areas of business.
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#IFA_EFC23 #Franchisemarketing #programmaticadvertising #videomarketing
I stopped by a new UFC FIT Plantation, FL location for their grand opening yesterday. Alex Rodriguez is a Multi-Unit #Franchisee of UFC Gym, and if you’re in the area it’s worth checking out. Premium facilities to achieve your #fitness goals.
Location3 has been Agency of Record for UFC GYM with their marketing efforts for the past few years, and excited to assist Adam Sedlack and his #marketing team driving new membership growth to their locations.
Congratulations on another successful opening! #franchising #ihrsa #ihrsa2022
