Suggestions
Andrew Brown
Creator of Awesome Things
Andrew Brown is the Founder and CEO of Indent Labs, LLC, a company dedicated to developing innovative writing software that integrates artificial intelligence and creativity. His work primarily focuses on enhancing the writing process through tools that assist authors in constructing detailed fictional worlds and characters. One of the notable products from Indent Labs is Notebook.ai, a digital notebook designed to help writers organize their ideas and track various elements of their stories, such as characters and locations, while also offering prompts to stimulate creativity.234
Before founding Indent Labs, Andrew Brown co-founded Oyster, a subscription service for books that was acquired by Google, where he served as Co-founder and CTO. He also held positions at Google and has a background in product management and engineering.13 Brown is known for his passion for writing and coding, actively participating in initiatives like National Novel Writing Month, which reflects his commitment to fostering creativity in writing.4
His vision for Indent Labs is to push the boundaries of what writing tools can achieve, aiming to create a new wave of technology that enhances the creative process for authors.23
Highlights
Embedded payroll is by far the fastest growing add-on financial product for SaaS platforms 🤯. In just two years adoption has grown from 0 to 10%, and it's still just getting started.
I like to think I know this space pretty well (we created it at Check after all) but these numbers caught me by surprise. Payments has been a tidal wave for 15+ years now, and is still only attached at ~50%. To see platforms hit 10% payroll penetration so quickly is wild, and shows just how much pain SMBs feel with legacy payroll providers. I'm calling it now: in 10 years payroll is going to be the highest attach add-on product for platforms.
If you're a founder running a vertical or SMB SaaS business I think there are two takeaways:
- Your customers are looking for new, better ways to pay their team.
- It's not too late. Unlike in payments, lending, and other verticals you still have the opportunity to be an early mover in payroll. But your competitors are paying attention too. You don't want to be last.
Source: Tidemark's 2024 Vertical & SMB SaaS benchmark report released today https://lnkd.in/dNvuWcRp
Excited to be speaking at Collision Conf tomorrow! Come join our session at 2pm to hear more about the rapidly accelerating impact of Embedded Finance on software platforms and the businesses they serve.
