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Andrew Burmon

Editorial Consultant at Likewise, Inc.

Highlights

Apr 28 · linkedin

This week, I had the pleasure of onboarding Paperwork Studios third editor-in-chief. It's an exciting moment, but the most exciting thing turns out to be repetition. Didn't see that coming....

Jan 22 · linkedin

Great editors serve their best readers. The current boom in media entrepreneurship is more a product of this truism than it is of new technologies or behaviors. Forced by the economics of display ads or the top-of-funnel demands of a scaled-up paywalls to devote ever-increasing budget and mindshare to attracting new readers rather than serving true fans, elite editors are leaving newsrooms. No wonder.

Media entrepreneurship is not only a personal choice for a privileged few (though…also that), but a logical editorial choice for those determined to put the reader first. The idea behind Paperwork Studios, which will launch its first publication next week, is that it's easier to center the audience when you target one “unit” of audience at time. In our case, that means professionals with specific jobs in specific sectors (people who share incentives, concerns, and obsessions).

Plenty of ink has been spilled about the promise of niche media and “DTC” business media. And the opportunity is appealing in scope, but the reason I’m more excited about what we’re building than I was six months ago is that our business underscores rather than undermines the talent of Marine Cole and Ruth Umoh, the great editors we’re lucky enough to be partnering with on our first publications.

Andrew Burmon
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Experience

Editorial Consultant at Likewise, Inc.
Founding Editor at Inverse.Com

Education

Masters In Journalism, Stanford University
Bachelors In English, History, English Language, Stanford University

Location

Brooklyn, New York, United States