Suggestions
Andrew Crocco
Head of User Research
Professional Background
Andrew Crocco is a distinguished social sciences PhD known for his exceptional ability to lead teams in addressing challenging societal issues. With a strong belief in the power of mixed-methods research, he integrates quantitative data analysis with rich qualitative insights, enhancing the depth and validity of his findings. His extensive experience in various leadership roles within top organizations has proven his capability to influence and drive significant research outcomes across diverse sectors, particularly in consumer insights and market research.
In his tenure as Head of User Research and Senior Director of Consumer Insights at Wealthfront, Andrew played a fundamental role in shaping the user experience and driving product innovation. His deep understanding of consumer behavior allowed him to provide invaluable insights that guided the strategic direction of products, ensuring they meet user needs effectively. Prior to Wealthfront, Andrew's impactful career included significant positions at GoPro, where he served as Director and Senior Manager of Consumer Insights. During this time, he spearheaded research initiatives that directly influenced product development and marketing strategies, leveraging his expertise in consumer segmentation and journey mapping.
Education and Achievements
Andrew’s academic journey laid a strong foundation for his research expertise. He earned both his Doctor of Philosophy (PhD) and Master of Arts (MA) in Communication from the prestigious University of Pennsylvania, where he honed his skills in experimental design and advanced statistical analysis. Andrew's undergraduate studies at Harvard University in African American Studies and the History of Art and Architecture enriched his understanding of cultural contexts and historical narratives, enhancing his capability to analyze consumer trends through a multidimensional lens.
Throughout his career, he has participated in various high-profile roles and organizations, showcasing his versatility and deep commitment to education and mentorship. His time as a Graduate Fellow for Teaching Excellence reflects his passion for sharing knowledge and fostering academic growth among students.
Notable Positions and Contributions
With a robust history of leadership in consumer insights, Andrew has served as an Associate and Senior Analyst at Egon Zehnder, where he contributed to high-level strategy and consulting missions. His role involved conducting detailed market analyses and developing insights that helped clients navigate complex market landscapes.
In the world of sports, Andrew's contributions as an Assistant Men's Lacrosse Coach at Harvard University highlight his commitment to teamwork and mentorship, extending beyond the classroom into real-world applications. Additionally, his experience as a Freshman Proctor & Advisor facilitated the development of early college experiences, guiding students through their academic journeys.
Achievements
Andrew's capabilities in experimental research design, advanced statistical analysis, and ethnographic field research have established him as a thought leader in the field of consumer insights. His expertise in marketing mix modeling and concept testing through conjoint analysis has made a significant impact on product strategies across various platforms.
His enthusiasm for leading cross-functional teams in pursuit of complex questions can be seen in the techniques he employs, combining qualitative investigations with quantitative research to uncover critical trends that drive business decisions. His commitment to continuous learning and exploration in the social sciences enables him to produce compelling, actionable insights that resonate with stakeholders and elevate organizational strategies.
In an ever-evolving market landscape, Andrew Crocco stands out as an innovative researcher and leader. Fueled by his passion for investigating multifaceted questions and his dedication to fostering collaborative environments, he consistently contributes to successful outcomes across all his endeavors.
