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Andrew Fernandez
Working on something new // Co-Founder & CTO @ Sawyer (Acquired by DaySmart) / VP of Product @ Rent The Runway (IPO) / Head of Mobile @ Quidsi (Acquired by Amazon)
Andrew Fernandez is a technology leader and entrepreneur with extensive experience in product and engineering. He is currently working on new ventures at a stealth startup.23 Previously, he held significant roles including:
Fernandez has a background in full-stack development and leadership in the tech industry.3 His LinkedIn profile (username: andrew-fernandez-7b6a524) highlights his experience in building and scaling consumer-facing products.3 As of February 2025, he is focused on developing new projects, though specific details are not publicly available due to the stealth nature of his current work.12
Highlights
So I've been working on something for a while and I'm finally ready to talk about it...
Event Tracking Sucks Right?
Introducing Send Reaction Automatic product analytics that tracks every click, page-view, scroll, and more while being 10x more affordable and requires zero engineering help.
📊 Ok, some context Today event tracking has two options:
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Work with an engineer to manually set up all your events and dashboards. It’s time consuming, expensive and engineers hate doing it. As someone who did this, I always hated the idea that you HAD TO PREDICT what you MIGHT want to know before you even launched something.
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Use something like Heap, which can automatically track everything that happens on your site. I thought OMG this is it here's the future! Until I started to do some math.
"Free up-to 10k monthly sessions" 10K sessions sounds like a lot right?
-> A session is a user doing a bunch of stuff on your app -> It ends after 30 minutes of inactivity -> Let say you have 100 users and they all log in multiple times a day to do things like check reports, or enter data. -> 100 Users * 5 Sessions a Day * 2 Devices = 1000 Sessions/day
💣 I'd run out of sessions in 10 days. 💣
Pricing is hard to find, but I've seen the price be anywhere from $300/month for 30K sessions to $40K/month for millions.
I don’t know many startups willing to spend $300/month on anything.
The problem with the old world ❓ You iterate on your product and there's always something you forgot to track. 👩💻 Every change requires time from Engineering, Product, QA, Data or some combo of these people. 💸 Growth gets expensive really fast.
🎉 Enter Send Reaction 🎉
So, what is Send Reaction? Send Reaction is an automatic product analytics tool where Everything is tracked always. Every page, click, scroll, user, event and more. Track your user journeys, and identify users by recording the flow yourself. No engineers needed.
How is it 10x more affordable? Well, nearly every solution out there is built with big companies with big data in mind - so as a early stage company you're paying for a lot of things you don't really need.
As a 2x founder who's worked at both big companies and early stage startups, we've been able to determine what you really need, and how to make that as accessible as I wished it could have been when I launched my first company.
Do I really not need an engineer? I spent a decade being the engineer you’d ask to track things. Send Reaction is designed with those years of experience in mind so it can be used with minimal dev involvement.
Knowing everything happening in your product should be simple and affordable.
Send Reaction is currently in Private Beta. If you are an early stage company (pre-seed, seed, series A) and want to be a beta tester join the waitlist and we'll get in touch!
Visit www.sendreaction.com to join the waitlist
