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Andrew Gilligan

Experienced Football Executive

Andrew Gilligan is the Director of Fan Experience Analytics & Insights at City Football Group, a position he has held since January 2023. Prior to this role, he served as the Head of Research & Insights at the same organization from January 2010 to December 2022. In his current role, Gilligan is responsible for leveraging analytics to enhance the fan experience and drive insights that inform strategic decisions within the group.12

Gilligan has over 15 years of experience in consumer marketing, particularly within the sponsorship, sports, and fast-moving consumer goods (FMCG) sectors. His expertise includes consumer research, product development, and innovation, which he applies to optimize the fan engagement strategies of City Football Group. He has played a significant role in initiatives like the Start-up challenge, aimed at fostering innovation in the fan experience.1

His academic background includes a Master of Business Administration from the University of Liverpool, which supports his leadership in crafting innovative research methodologies and conducting rigorous data analysis.

Highlights

Villa turn to Copenhagen again to appoint Head of Research - Training Ground Guru
Aug 19 · The Guardian
Manchester City’s smart band of gold seems to have scrambled fans’ minds - The Guardian
Manchester City look to Gaga to drive social media effort - SportsPro

Related Questions

What are some of the key projects Andrew Gilligan has led at City Football Group?
How has Andrew Gilligan's work impacted fan engagement at City Football Group?
What innovations has Andrew Gilligan introduced in the field of fan experience analytics?
Can you provide examples of Andrew Gilligan's consumer research methodologies?
How did Andrew Gilligan's role evolve from Head of Research & Insights to Director of Fan Experience Analytics & Insights?
Andrew Gilligan
Andrew Gilligan, photo 1
Andrew Gilligan, photo 2
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Experience

Executive at City Football Group
Executive at City Football Group

Location

Greater Manchester, England, United Kingdom