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Andrew Green
Twelve South, Co-Founder & Chief Creative Officer
Andrew Green is the Co-Founder and Chief Creative Officer of Twelve South LLC, a company renowned for designing and manufacturing accessories specifically for Apple products. Founded in 2009 alongside his wife, Leigh Ann Green, Twelve South is headquartered in Charleston, South Carolina. The company emphasizes a unique approach to product development, often creating prototypes using unconventional materials like Play-Doh and straws to visualize concepts before moving to production.12
Background and Career
Andrew Green's creative vision and hands-on approach have been pivotal in establishing Twelve South as a leader in the Apple accessories market. The company operates with a small team, focusing on producing a select number of innovative products each year. Their motto, "We're not just Mac friendly, we're Apple only," reflects their commitment to quality and design tailored exclusively for Apple users.12
Before co-founding Twelve South, Andrew likely gained experience in design and product development, although specific details about his prior career are not extensively documented in the available sources. His educational background and earlier professional experiences remain less clear, but his success with Twelve South demonstrates significant expertise in creative direction and product innovation.
Company Philosophy
Twelve South's design philosophy revolves around simplicity and beauty, with Andrew stating that if a product isn’t beautiful, it doesn’t meet their standards. This focus on aesthetics is coupled with functionality, ensuring that each accessory enhances the user experience of Apple devices.2 The company has garnered attention from major publications like Forbes, which suggested that Apple should consider acquiring Twelve South due to its high-quality products.1
In summary, Andrew Green's role at Twelve South showcases his dedication to creating exceptional products within the Apple ecosystem, leveraging innovative design techniques and a strong brand identity.
