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Andrew Grenville

CRO & author of Eureka! the science and art of insights and The Insights Revolution: Questioning Everything (both available from Amazon and Maru/Matchbox)

Andrew Grenville is a seasoned research professional who currently serves as the Chief Research Officer at Angus Reid Group.23 He previously held the same position at Maru/Matchbox.2 With over 30 years of experience in the research industry, Grenville has established himself as an expert in consumer insights and market research.4

Grenville is the author of two books: "Eureka! The Science and Art of Insights" and "The Insights Revolution: Questioning Everything".12 His work focuses on improving research methodologies, with particular emphasis on the respondent experience, survey simplification, and sample quality.4

Throughout his career, Grenville has:

  1. Conducted extensive research on research methods24
  2. Published numerous peer-reviewed journal articles and book chapters in sociology, research methods, and medicine4
  3. Presented papers and led workshops at various research-related conferences4
  4. Been quoted in publications such as The Economist4

Grenville's expertise lies in crafting innovative research methodologies to provide clients with actionable insights for informed decision-making. His leadership roles at various research firms have solidified his reputation as a thought leader in the industry.2

Highlights

Aug 16 · marugroup.net
BNPL users need protection to avoid financial crisis - Maru Group
Mar 10 · marugroup.net
Better brand, better world: opportunity in helping people be
Feb 27 · mrweb.com
Grenville Returns to Angus Reid in EVP Research Role - MrWeb
Nov 27 · mediavillage.com
The Insights Revolution: A Time to Take Action | MediaVillage
The Insights Revolution: A Time to Take Action | MediaVillage

Related Questions

What are some key insights from Andrew Grenville's book "Eureka!"?
How has Andrew Grenville's leadership impacted Maru/Matchbox's research methodologies?
What are the main themes of "The Insights Revolution: Questioning Everything"?
How does Andrew Grenville's experience at Angus Reid Group compare to his role at Maru/Matchbox?
What are some innovative research methodologies Andrew Grenville has developed?
Andrew Grenville
Andrew Grenville, photo 1
Andrew Grenville, photo 2
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Location

Toronto, Ontario, Canada