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Andrew Hahn

I help B2B tech-focused companies build & maintain their websites and market their products.

Andrew Hahn is a content-focused marketing director with a passion for creating positive and memorable brand impressions. With a background in Visual Art and Graphic Design, he excels in crafting user experience (UX) and customer experience (CX) friendly content, building content-heavy websites, and simplifying complex information for broad audiences.

He is a skilled professional in strategic content marketing, offering value to top-of-the-funnel visitors through well-SEO'd content that caters to both users and search engine algorithms. Andrew has a diverse professional history, having held roles such as Product Marketing Manager, Web Developer, Full Stack Developer, Designer, SEO specialist, Graphic Designer, Art Director, and Creative Director in various organizations.

Noteworthy positions Andrew has held include Product Marketing Manager at Primer.ai, Web Product Manager at Center for Vein Restoration, Sr. Principal Product Marketing Manager at Oracle, and Founder of Verso.ink. His educational background includes studies in Visual Art and Graphic Design at Brigham Young University and Utah Valley University. Andrew emphasizes that his opinions are his own and do not necessarily represent those of his employer.

Highlights

May 23 · linkedin

Hot Take: Hourly Rates Are Bad for Both the Client and the Freelancer

Hear me out.

For the client, you end up with two big issues:

  1. Hourly pricing puts clients in the dark. They never know the final cost until it’s too late, leading to budget overruns and nasty surprises. And billing disputes. Yuck.
  2. Because freelancer isn't incentivized to move quickly, hourly pricing increases the risk of missed deadlines and going over budget. (Sad fact: Even the most honest freelancers will subconsciously work slower when billing by the hour.)

The freelancer faces two significant problems:

  1. They're constantly chasing and justifying hours, leading to stress and burnout. It's death by administrative overhead.
  2. Financial insecurity is built into the system, leading to business failure. I'm no Vanderbilt, but this is generally considered bad.

Not a great dynamic. None of this sounds remotely fun for anyone. What's the solution?

The obvious answer is a retainer, but that has problems too. What if a client has a full month of work in January, a few projects in February, but nothing more until May?

They're paying for nothing, that's what happens. Do you know anyone who likes paying for nothing? I don't. And more to the point, Mildred in accounting doesn't.

Instead of a retainer, let's look at a subscription model. On the surface, they look the same: flat monthly cost.

But—and here's where it gets exciting—the subscription allows a client to pause or cancel at any time. It's like Netflix, but for design.

I know.

In the scenario above, a client who runs out of work mid-February could simply pause then and resume in May. In May, the clients get pro-rated for the cost they already spent in February.

With a subscription, the client knows the budget from the start. There are no surprises.

They can pause when things slow down, start back up when needed, and there's no "use it or lose it" risk.

There's also no awkward conversations with ol' Mildred in accounting, bless her heart.

The freelancer can take on more clients, reducing risk and the ups-and-downs of running a small business. Less stress, more joy, better designs. Everyone wins.

If you're interested in seeing how this could work in your business, head over to PaperPixels.co or book a call with me using the link below.

May 18 · linkedin

The person who fails most, wins.

I just got off the phone with a long-time friend and mentor. I was asking him the key to his success in finding high-quality director roles.

Did his reputation proceed him? Did he have an "in" with all the great companies? Was he part of a secret design cabal that controls the world's creative roles?!

Turns out, no, no, and ... he would neither confirm nor deny.

The secret? Keep grinding. Apply for a jillion jobs and show up every day by putting yourself out there.

Which, is largely what I'm doing: Contacts. Resumes. Applications. Rinse and repeat.

If you're also on the grind, keep going.

And if you need a marketing director or a website manager ... I know a guy.

Andrew Hahn
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Location

Vancouver, Washington, United States