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Andrew Higashi

CEO of ChangeEngine

Professional Background

Andrew Higashi is an accomplished entrepreneur and the Co-founder & CEO of ChangeEngine, a company dedicated to transforming the interface between Customer Experience and Employee Experience. His passion lies in helping People leaders within organizations deliver meaningful employee moments that significantly contribute to overall company success. Andrew firmly believes that employees are the bedrock of any enterprise, viewing HR and People teams not as mere cost centers but as pivotal drivers of profitability and revenue generation.

With over a decade of experience in the B2B SaaS sector, Andrew has held various senior executive roles in notable companies, demonstrating his expertise in building businesses from the ground up. He has played a key role in multiple startups, helping them grow from Seed funding to Series C stages. His career encompasses significant stints in successful companies such as Gigya, which was acquired by SAP for $350 million; RolePoint, acquired by Jobvite; and Sendoso, which successfully reached Series C funding. Andrew has a reputation for thriving in fast-paced environments, effectively driving growth and innovation at every stage of the company lifecycle.

At ChangeEngine, Andrew is committed to bridging the critical gaps in innovation that often exist between a company’s internal and external experiences. He believes that successful transformation starts with people—reiterating that a company’s achievement hinges on its ability to create an inclusive environment where all voices matter. His advocacy for a diverse and inclusive workplace exemplifies his educational drive and commitment to creating lasting social impact through conscious business practices.

Education and Achievements

Andrew studied International/Global Studies at the University of California, Irvine, where he earned his Bachelor of Arts (B.A.) degree. His academic foundation laid the groundwork for his deep understanding of global market trends and human relations, effectively equipping him for a successful career in business.

Throughout his career, Andrew has not only led organizations to growth and success but also contributed his expertise as an advisor to emerging companies. His former roles include Vice President of New Markets and later Vice President of Enterprise Sales at Sendoso, where he imparted his knowledge towards nurturing new market strategies. He has also served as an advisor to Nexla and played a critical role as a founding team member of GTM Venture Studio.

In these roles, Andrew has always taken innovative approaches to leadership and management, fostering an environment where continuous improvement is the norm. Inspired by the Japanese philosophy of Kaizen, which emphasizes incremental progress and ongoing learning, Andrew has committed himself to not only enhancing his capabilities but also to positively impacting the lives and careers of those around him.

Personal Background

A proud 4th & 5th generation Japanese-American, Andrew has family roots that trace back to the beautiful islands of Hawai’i. Although he was born in New Jersey, he has lived in multiple states and countries, including Florida, Singapore, and California. Andrew has made San Francisco his home for nearly ten years, where he embraces the local culture and community.

Outside of work, Andrew is passionate about personal growth and self-improvement. His pandemic hobbies have included nurturing house plants, solving Rubik’s cubes, taking long walks, binge-watching Netflix, and journaling. He loves to support local businesses and values the deep connections that an engaged community fosters. Andrew is a firm advocate for lifelong learning and often seeks thought-provoking conversations that challenge him to evolve personally and professionally.

As a leader, Andrew emphasizes the importance of fostering a company culture that values diversity and encourages open communication, drawing from his own experiences and upbringing. This focus on inclusion and innovation has been instrumental in shaping the organizations he has helped build, thereby driving impactful change within the industry. His leadership philosophy is not just about financial success; it encapsulates the essence of nurturing talent within the team to drive sustainable growth and innovation.

Achievements

Andrew's career is marked by numerous significant achievements that showcase both his strategic acumen and effective leadership capabilities. At Gigya, as a Senior Account Executive, his contributions were vital in achieving the company’s pivotal moments leading to its acquisition by SAP. His performance set a standard for what is possible in the B2B landscape.

At RolePoint, Andrew progressed through several crucial positions, ultimately serving as the Vice President of Sales, where his innovative sales strategies were key to the company's trajectory. He was instrumental in guiding RolePoint towards a successful acqui

Highlights

Aug 13 · linkedin

😱 Sharing outwardly about our life story can be uncomfortable 😱

It can cause what Brené Brown refers to as "vulnerability hangovers."

Have you ever experienced this?

A vulnerability hangover occurs after sharing personal thoughts or experiences 💭

It surfaces when we reveal our true selves to others.

While it can be hard, there's something magical that happens in the process.

When we're vulnerable, it gives others the opportunity to be as well 🫶

I recently had the pleasure of chatting with Carol Wentworth for a Founder Q&A. She captured my essence and the story of ChangeEngine in this piece.

Sharing it here in case you'd like to give it a read 📖

#DaringGreatly #VulnerabilityHangover #DriveChange with ChangeEngine

Aug 9 · linkedin

🚨 Brand Truth Bomb Alert 🚨

At one of our executive panels, one of our CMO advisors dropped a truth bomb about brand safety that really got me thinking! Here’s the gist:

Picture this: A bright-eyed recruit, dazzled by your external brand, buys into the hype, and moves across the country to join your company.

But when they arrive, the internal reality is miles away from the polished brand they’ve experienced externally 😬

Guess what happens next? That employee becomes your worst brand nightmare.

Why? Because your employees are your most powerful brand ambassadors—even more so than your customers. They’re the ones living and breathing your brand every single day.

When the internal experience doesn’t match the external promise, it’s not just disappointing—it’s downright dangerous for your brand.

Those disillusioned employees? They talk. They post on social media. They leave scathing reviews on Glassdoor. But even worse, their discontent and disillusionment seep into how they communicate with customers, clients, or anyone doing business with you.

And just like that, your carefully crafted external brand starts to crumble 💔

It’s not just about keeping employees happy (although that’s super important too!). It’s about maintaining the integrity of your brand from the inside out.

So here’s my challenge to you: Take a hard look at your internal branding. Is it living up to the promises you’re making to the outside world? Are you investing as much in your employee experience as you are in your customer-facing marketing?

If not, it’s time to close that gap.

Because in today’s hyper-connected world, your internal brand is just as visible as your external one. And the consequences of neglecting it can be dire.

Remember: Your employees are the heart and soul of your organization. Treat them that way, and watch your external brand flourish as a result.

#InternalBranding #EmployeeExperience #BrandSafety #AuthenticMarketing #EmployeeAmbassadors #DriveChange with ChangeEngine

Related Questions

How did Andrew Higashi develop his expertise in bridging the gap between Customer Experience and Employee Experience?
What initiatives has Andrew undertaken at ChangeEngine to promote diversity and inclusion in the workplace?
Can Andrew Higashi elaborate on his experience growing companies from Seed to Series C in the B2B SaaS sector?
What impact has the Kaizen philosophy had on Andrew's approach to leadership and personal development?
How does Andrew Higashi view the role of HR and People teams in driving a company's profitability?
Andrew Higashi
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Location

San Francisco, California, United States