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Andrew Hoffman
Director, Advanced Reporting at Cadent
Andrew Hoffman is an operations-oriented marketing professional with 11+ years of experience in agency, publisher, and platform settings. He excels in translating business goals into successful strategies, navigating the marketing tech ecosystem effectively, and driving key performance indicators.
Andrew possesses a strong understanding of the supply-and-demand dynamics within the marketing industry, proficient in managing databases and delivery systems crucial to the exchange of value among advertisers, publishers, customers, and brands. He is skilled at leveraging big data for actionable customer growth insights.
Known for his ability to collaborate across large organizations, navigate complex tech stacks, and simplify technical concepts for non-technical stakeholders, Andrew is adept at providing end-to-end solutions aligned with business objectives.
His expertise includes omnichannel strategy, platform integration, programmatic automation, customer relationship management, addressable audience targeting, marketing attribution, as well as proficiency in marketing statistics, data engineering, and business intelligence. He is also knowledgeable in machine learning applications.
Andrew's technical skills encompass demand-side platforms, tag management systems, web analytics platforms, email delivery systems, customer data platforms, data management platforms, data warehousing, data pipelines, ETL processes, cloud computing, and business intelligence software.
With a proficiency in SQL, Python, R, and Javascript, Andrew's educational background includes an MBA in Marketing Operations from NYU Stern School of Business, a Bachelor of Arts in Sociology & Psychology from Guilford College, and certificates in machine learning with Python, SQL programming, and statistical analysis from reputable institutions.
His professional experience includes roles such as Director of Advanced Reporting at Cadent, Associate Director of Marketing Sciences at R/GA, Director of Analytics & Attribution at Crossmedia, Senior Optimization Strategist at Yahoo! Inc., Data Insights Manager at Yahoo! Inc., Manager CRM at MTV Networks, Associate of Digital Analytics at Starcom MediaVest Group, and an internship in Property Sales Development at AOL.
