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Andrew Kyriacou

Account Director at Exit Bee

Andrew Kyriacou is a sport-loving individual with a keen interest in films and travel, holding a passion for creativity. With over 9 years of experience, he excels in selling media solutions across various print and digital platforms, particularly in display, creative content, and video distribution. Known for his dedication to client accounts and high-level client service, Andrew thrives on promoting products that facilitate client engagement and unique consumer reach. His specialties lie in direct advertising, account management, new business development, branding, video advertising, mobile solutions, and creative solutions.

Highlights

Mar 27 · linkedin

As people explore and evaluate in the messy middle, cognitive biases shape their shopping behaviour and influence why they choose one product over another. While many hundreds of these biases exist, we prioritised six in our research:

1)Category heuristics: Short descriptions of key product specifications can simplify purchase decisions. 2)Power of now: The longer you have to wait for a product, the weaker the proposition becomes. 3)Social proof: Recommendations and reviews from others can be very persuasive. 4)Scarcity bias: As stock or availability of a product decreases, the more desirable it becomes. 5)Authority bias: Being swayed by an expert or trusted source. 6) Power of free: A free gift with a purchase, even if unrelated, can be a powerful motivator.

https://lnkd.in/eMGcquyw

#people #consumerbehavior #heuristics #Influence #ActiveAttention

Mar 22 · linkedin

"Professor Karen Nelson-Field said that the new study validated attention as a key growth driver and that marketers should plan for attention instead of reach" https://lnkd.in/e9UzEMfx #Attention #AttentionFormats #InteractionAttention

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Andrew Kyriacou
Andrew Kyriacou, photo 1
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Location

London, United Kingdom