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Andrew Lincoln

Outside, VP of Creative - AdAge 40 Under 40

Professional Background

Andrew Lincoln is a visionary leader in the marketing and advertising industry, especially known for his innovative approach to brand strategy and creative development. Currently, he serves as a key player at FCB Chicago, where he continues to evolve the role of creativity and strategy in building disruptive and meaningful brands. Prior to his tenure at FCB, Andrew made significant strides at Charlotte's Web, a prominent brand in the cannabis industry, where he took on both creative and brand strategy responsibilities. His personal mission centers on advancing mental well-being globally by striving to create the 'first purpose-led household name in Cannabis.'

At Charlotte's Web, Andrew successfully led an award-winning team, overseeing projects that significantly amplified brand awareness across various channels. Notably, he spearheaded the launch of CW's first national campaign, "Trust the Earth," which was celebrated for its creativity and impact, making a striking appearance at Art Basel. His work included a unique collaboration with acclaimed street artist Shepard Fairey, resulting in an evocative installation spread over more than three million square feet of farmland. Under his guidance, CW also introduced the innovative CBD Swap Program and was instrumental in shaping the company's first retail experiences, earning recognition at the Grand Clio Awards and various media outlets for their pioneering efforts.

Before his impactful work at Charlotte's Web, Andrew honed his skills as a founding partner and co-head of creative at WorkInProgress (WIP), an award-winning independent agency that gained accolades from AdAge as a Small Agency honoree. During his time at WIP, he developed award-winning campaigns for high-profile clients including truTV network, Netflix, Nestlé's KitKat and Nescafé, and Gardein plant-based meats, among others. His strategic prowess and creative flair contributed significantly to the agency's reputation and success.

Prior to launching WIP, Andrew cultivated his expertise over seven years at Crispin Porter + Bogusky (CP+B), where he held the position of VP/Creative Director. He played a pivotal role in rejuvenating the Domino's brand, which resulted in unprecedented industry growth and a transformation of its public perception. His work was not only recognized for its creativity, as highlighted by NPR's characterization of Domino's as “a tech company that happens to sell pizza,” but also earned industry accolades, including the prestigious Cannes Lions Titanium Grand Prix for the Emoji Ordering technology.

Andrew's influential career has also seen him lend his creative talents to notable brands like Vail Resorts, where he contributed to their recognition as one of Fast Company's Most Innovative Companies through initiatives like the gamified ski experience, EpicMix. His creative acumen also shaped campaigns for prominent brands at FCB Chicago, TBWA/Chiat LA, working on well-known accounts such as Taco Bell, KFC, Pepsi, and Nissan North America.

Education and Achievements

Andrew holds a Bachelor of Arts in Interactive Multimedia from Columbia College Chicago, where he cultivated his passion for creative and digital storytelling. As an industry leader and innovator, Andrew's work has been celebrated with numerous industry awards, showcasing his unique approach to combining creativity with strategic branding. Notably, he has been named one of the "30 Most Creative People in Advertising Under 30" by Forbes and recognized as one of AdAge's "40 Under 40" in 2020, underscoring his significant contributions to the advertising and creative sectors.

In addition to his professional accomplishments, Andrew is a sought-after speaker at industry conferences worldwide, where he shares his insights and experiences in creative strategy and brand development. His infectious passion for elevating mental well-being through purposeful branding aligns with his commitment to making a positive impact on the industry and society at large.

Notable Achievements

Andrew’s career is marked by several noteworthy milestones that reflect his commitment to creativity and strategic innovation. He played a vital role in creating award-winning campaigns that have not only resonated within the industry but have also garnered global attention.

  • Trust the Earth Campaign: Launched Charlotte's Web’s first national campaign that made significant strides in elevating brand awareness, amplified by an impactful presence at Art Basel.
  • Grand Clio Awards Recognition: Celebrated for his contributions to Charlotte's Web, his work was honored at the Grand Clio Awards, emphasizing creativity and effectiveness in advertising.
  • Cannes Lions Titanium Grand Prix: His groundbreaking Emoji Ordering technology for Domino's Pizza was awarded at the prestigious Cannes Lions, marking a significant achievement in melding technology with consumer convenience.
  • Fast Company Recognition: Contributed to both Domino’s and Vail Resorts being named among Fast Company’s Most Innovative Companies, highlighting his ability to drive brand innovation and elevate consumer experiences.
  • Leadership in Independent Agency: As co-founder of WorkInProgress, he helped establish a successful independent agency that became known for unique and effective campaigns across various industries.

Through all his endeavors, Andrew Lincoln has demonstrated a continual commitment to pushing the boundaries of creativity while focusing on purpose-driven branding. His journey has been one lined with transformative insights, innovative strategies, and a relentless passion for delivering meaningful experiences through branding.

Related Questions

How did Andrew Lincoln evolve the role of creative strategy at FCB Chicago?
What impact did the 'Trust the Earth' campaign have on Charlotte's Web's brand presence?
What are some of Andrew Lincoln's key contributions to the success of Domino's Pizza?
How did Andrew Lincoln's background in Interactive Multimedia shape his approach to branding?
In what ways has Andrew Lincoln been recognized in the advertising industry for his achievements?
Andrew Lincoln
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Location

Denver Metropolitan Area