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Andrew Lipsman

Principal Analyst at Insider Intelligence

Andrew Lipsman is an Independent Analyst and Consultant at Media, Ads + Commerce, where he specializes in retail media and e-commerce strategies. He has a strong background in analyzing trends and providing insights within the media, advertising, and commerce ecosystems. Prior to his current role, Lipsman served as the Vice President and Principal Analyst at Insider Intelligence, where he focused on digital media and advertising trends.23

Education and Background

Lipsman holds a degree from Northwestern University's Kellogg School of Management, which has equipped him with a solid foundation in business strategy and analytics. He is based in the Greater Chicago Area and has built a robust professional network with over 500 connections on LinkedIn.12

Areas of Expertise

  • Retail Media: Analyzing the impact of retail media networks on advertising effectiveness.
  • E-commerce Trends: Evaluating shifts in consumer behavior and their implications for businesses.
  • Media Strategy: Consulting on strategies that integrate media, advertising, and commerce effectively.

Lipsman is also active in speaking engagements and has contributed to various discussions on the future of media and commerce, emphasizing the evolving role of creators in shaping these fields.45

Highlights

Mar 8 · adweek.com
Andrew Lipsman - Adweek
Andrew Lipsman - Adweek
Aug 9 · Forbes
Are Two Prime Day Sales Events Enough For Amazon? - Forbes
Are Two Prime Day Sales Events Enough For Amazon? - Forbes
Jul 25 · Digiday
CMO Strategies: How retail media has become a growing marketing ... - Digiday
CMO Strategies: How retail media has become a growing marketing ... - Digiday

Related Questions

What are some key insights Andrew Lipsman has shared about the future of retail media?
How did Andrew Lipsman transition from Insider to Media, Ads + Commerce?
What are Andrew Lipsman's main areas of focus in his role at Media, Ads + Commerce?
Can you provide examples of Andrew Lipsman's recent speaking engagements?
What are some notable projects Andrew Lipsman has worked on at Media, Ads + Commerce?
Andrew Lipsman
Andrew Lipsman, photo 1
Andrew Lipsman, photo 2
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Experience

Principal Analyst at Insider Intelligence since August 2021
VP of Marketing at Cooler Screens Inc. (Mar 2021 - Aug 2021), Principal Analyst at eMarketer (Mar 2018 - Mar 2021), SVP, Marketing & Insights at comScore, Inc. (Nov 2005 - Dec 2017), Account Associate at The NPD Group (Jul 2003 - Nov 2005)

Location

Greater Chicago Area