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Andrew Liu

Senior Manager, Canada GTM at Zscaler

Andrew Liu is a seasoned Senior Marketing Manager with over 10 years of experience in the IT and Services industry, specializing in strategic planning, team leadership, and driving marketing ROI.

During his tenure at Veeam Software, Andrew demonstrated his expertise by leading the Canadian Field Marketing Team, excelling in end-user, partner, alliance, and digital marketing strategy. He achieved exceptional results, showcasing a minimum ROI of 13:1 on all marketing development funds.

Andrew's achievements at Softchoice were equally impressive, as he managed key partners like Cisco and received the prestigious Marketing Innovator of the Year Award for two consecutive years. His efforts led to significant ~15% year-over-year MDF growth.

His educational background includes a BA in Liberal Arts and Science from Universiteit van Tilburg, a Bachelor's Degree from the University of Waterloo, and certificates in Graphic Design Program from George Brown College Continuing Education and Marketing from Ryerson University.

With a track record of success in organizations like Zscaler, Veeam Software, and Softchoice, Andrew Liu has proven his ability to drive strategic marketing planning, mentor teams, and optimize MDF processes for maximum ROI.

Throughout his career, Andrew has held various pivotal roles such as Country Marketing Manager, Field Lead, Senior Manager, and Partner Marketing Manager at renowned tech companies like Cisco, Google, IBM, and Microsoft, showcasing his versatility and proficiency in diverse marketing functions.

Andrew Liu
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Location

Toronto, Ontario, Canada