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Andrew Livey

Solving UX problems with design thinking.

Professional Background

Andrew Livey is a seasoned Digital Strategist with an extensive career spanning over 14 years in the dynamic field of advertising. With a deep commitment to excellence, Andrew has developed a remarkable portfolio of expertise that includes not only digital strategy but also UX design, brand building, and storytelling. His professional journey reflects a passion for incorporating design thinking into each project he undertakes, ensuring that innovative solutions are at the forefront of his work.

Having worked across various industries, Andrew has crafted successful digital strategies for clients in sports, finance, consumer packaged goods, government, not-for-profit sectors, wine and spirits, as well as healthcare. His versatility and ability to adjust strategies according to varying industry needs have positioned him as a collaborative and results-driven leader in both individual and team roles. Peers recognize Andrew not just for his strategic capabilities but for his exceptional interpersonal skills that enable him to foster meaningful relationships with clients and team members alike.

Education and Achievements

Andrew's educational background is as impressive as his professional journey. He holds a Master of Business Administration (MBA) from the prestigious Royal Military College of Canada, where he honed his marketing skills to become a strategic thinker. Further enhancing his design capabilities, he pursued and attained a Design Certificate from George Brown College, which laid a solid foundation for his proficiency in UX design.

In his quest for continual professional growth, Andrew is currently enrolled in innovative courses at BrainStation, focusing on Coding and User Experience, where he is developing skill sets that are highly desirable in today's tech-driven marketplace. His ongoing education illustrates his commitment to staying ahead in a competitive industry.

In addition to his formal education, Andrew boasts a Google Analytics Individual Qualification, reinforcing his qualifications in reporting and analytics — essential skills for any successful digital strategist. This analytical background allows him to craft data-driven strategies that yield measurable results for his clients.

Achievements

Throughout his career, Andrew has held several key positions that have contributed significantly to his professional development. Currently, he serves as the Director of Digital Strategy at Joey Ai, where he is responsible for driving digital initiatives that enhance brand visibility and engagement. Prior to this role, he served as the Director of Content and Publishing at Hill+Knowlton Strategies and was a Lead Strategist at OLIVER Agency, where he led impactful projects that resonate with diverse audiences.

Andrew's experience at Bensimon Byrne was particularly noteworthy, where he held multiple positions, underpinning his growth within the company. He advanced from an Account Manager to Business Strategy Director, as well as Brand Strategist, showcasing his ability to adapt and excel in various roles. One of his notable accomplishments was orchestrating the sponsorship programs for the 2007 Grey Cup while working as a consultant with Arnoldi Watters Partnerships — marking a high point in his early career.

With strengths in Brand Planning & Research, UX & User Journey Mapping, Digital & Social Strategy, Reporting & Analytics, and Innovation Planning, Andrew is well-equipped to navigate the complexities of modern digital landscapes. His combination of creative vision and analytical thinking sets him apart as a leading figure in digital strategy, making significant impacts wherever he goes.

tags':['Digital Strategist','UX Design','Brand Building','Storytelling','Design Thinking','Advertising Industry','Marketing MBA','User Experience','Google Analytics','Digital Strategy','Social Media Strategy','Healthcare Marketing','Consumer Packaged Goods','Sports Marketing','Finance Marketing','Not-for-Profit Digital Strategy','Wine and Spirits Marketing'],'questions':['How did Andrew Livey build his extensive expertise in digital strategy over the past 14 years?','What unique approaches to UX design does Andrew Livey incorporate into his projects?','How has Andrew Livey’s educational background influenced his career trajectory in the advertising industry?','In what ways does Andrew Livey utilize storytelling to enhance brand building for clients?','What key trends in digital strategy does Andrew Livey foresee impacting the advertising industry in the next few years?','How does Andrew Livey balance collaboration and leadership in his roles across diverse industries?'],

Andrew Livey
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Location

Toronto, Ontario, Canada