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Andrew McVeigh

Chief Architect, Suvoda

Andrew McVeigh is a highly experienced chief architect with a diverse background in various technical stacks and industries such as online gaming, eclinical, investment banking, digital broadcasting, speech research, and telecoms.

His key expertise lies in designing elegant architectures that facilitate scalability for both users and developers, having successfully led architecture teams that have helped companies grow from small developer numbers to large-scale operations.

Andrew holds a PhD in software engineering from Imperial College London, focusing on creating fully extensible systems, and a master's degree in electronics engineering.

His career has seen him in key roles such as Chief Architect, SVP of Technology at Suvoda, Senior Principal Engineer at Amazon, Chief Architect at LiveRamp and Hulu, Technical Lead at Riot Games, Executive Director at UBS, Senior architect at Royal Bank of Canada, Architect at Barclays Capital, and various other notable positions in reputable organizations.

With a passion for solving complex problems across different domains, Andrew McVeigh is adept at crafting scalable solutions and driving innovation in technology and architecture.

Highlights

Apr 12 · linkedin

This is a tech blog I wrote for Plato on how to set a technical direction. Many thanks to Jean-Baptiste Coger and Quang HOANG from Plato, who are awesome and have been very helpful. Thanks particularly to JB for his patience.

Feb 22 · linkedin

Just started watching a miniseries adaptation of one of my favorite books: A Brave New World by Aldous Huxley, about a dystopian future - published in 1932. It's streaming on Peacock in the US. For those unfamiliar, a ubiquitous recreational drug called Soma is a major part of A Brave New World, used to restore happiness under any circumstance.

I got to the scene in the first episode where someone dies, and all the onlookers were given Soma to calm their feelings and restore their emotions.

Immediately, it cut to an ad for an anti-depressant that you take on top of other anti-depressants if they are not working. The ad ended with "For a Lift in Relief". The look and feel and message was so continuous with the series, that initially I didn't realize it wasn't the show.

Is this the best ad placement ever, the worst ever, or a savage indictment on the way anti-depressants are marketed in the US?

Andrew McVeigh
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Location

Malibu, California, United States