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Andrew McVeigh

Software Engineer & Architect

Andrew McVeigh is a seasoned technical leader and architect with a diverse background encompassing various languages, platforms, and technologies. He has excelled across multiple domains such as gaming, investment banking, digital broadcasting, speech research, and telecoms.

Andrew thrives on tackling complex problems and specializes in crafting sophisticated architectures that facilitate scalable systems for both end-users and developers. His primary focus lies in designing elegant solutions that can scale seamlessly.

With a Ph.D. in software engineering from Imperial College, London, Andrew delved into the realm of creating fully extensible systems. His master's degree is in electronics engineering, reflecting his multidisciplinary expertise and knowledge.

Having held key positions at renowned organizations, Andrew's professional journey includes roles like Senior Principal Engineer at Amazon, Chief Architect at LiveRamp and Hulu, Technical Lead at Riot Games, and Executive Director at UBS, to name a few. He has also contributed significantly in various capacities at Barclays Capital, Royal Bank of Canada Capital Markets, LCH.Clearnet, Datacard, Telstra, Australian Broadcasting Corporation, and Macquarie University.

Andrew McVeigh's educational background includes achievements like being named Dux at Bunbury Cathedral Grammar School and Guildford Grammar School during his high school years. He pursued his Ph.D. in Computer Science with a thesis on 'A Rigorous, Architectural Approach to Extensible Applications' at Imperial College, London, and earned a BEng (Honors) in Electronics Engineering from The University of Western Australia.

Highlights

Apr 12 · linkedin

This is a tech blog I wrote for Plato on how to set a technical direction. Many thanks to Jean-Baptiste Coger and Quang HOANG from Plato, who are awesome and have been very helpful. Thanks particularly to JB for his patience.

Feb 22 · linkedin

Just started watching a miniseries adaptation of one of my favorite books: A Brave New World by Aldous Huxley, about a dystopian future - published in 1932. It's streaming on Peacock in the US. For those unfamiliar, a ubiquitous recreational drug called Soma is a major part of A Brave New World, used to restore happiness under any circumstance.

I got to the scene in the first episode where someone dies, and all the onlookers were given Soma to calm their feelings and restore their emotions.

Immediately, it cut to an ad for an anti-depressant that you take on top of other anti-depressants if they are not working. The ad ended with "For a Lift in Relief". The look and feel and message was so continuous with the series, that initially I didn't realize it wasn't the show.

Is this the best ad placement ever, the worst ever, or a savage indictment on the way anti-depressants are marketed in the US?

Andrew McVeigh
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Location

Malibu, California, United States