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Andrew Perez

Founder

Andrew Perez is the founder of Astor+Banks, a Chicago-based microbrand specializing in fine wristwatches. Established in 2012, the company produces both quartz and mechanical timepieces, utilizing Swiss and Japanese movements. Astor+Banks focuses on creating durable and reliable watches with timeless designs, aiming to provide high-quality pieces that customers can enjoy for a lifetime.34

Perez's passion for watches began during his childhood when his father introduced him to a Timex Indiglo. This interest deepened during his military service in Germany, where he purchased his first watch. His brand reflects his dedication to craftsmanship and the value offered by independent watchmakers compared to larger, established brands.45

In interviews, Perez has emphasized the importance of straightforward relationships with suppliers and maintaining affordability without compromising quality. He also values customer loyalty and strives to create watches that suit both casual and formal occasions.12

Related Questions

What inspired Andrew Perez to start Astor+Banks?
How does Andrew Perez describe the microbrand category for Astor+Banks?
What challenges did Andrew Perez face when working with Swiss suppliers?
How has the price point of Astor+Banks evolved over time?
What strategies does Andrew Perez use to build brand loyalty?
Andrew Perez
Andrew Perez, photo 1
Andrew Perez, photo 2
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Location

Greater Chicago Area