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Andrew Phillips

Sales Leader @ LinkedIn | Coach

Andrew Phillips is a people leader at LinkedIn with a strong focus on learning and teaching.

As a Sales Leader at LinkedIn, Andrew manages a team of Account Executives and Client Solutions Managers in the financial services sector in the US.

Previously, Andrew held positions as a Senior Account Executive and a vertical lead for Economic Development at LinkedIn.

He is a former college football player and Classics student at Stanford, where he transitioned to earning his MS in Marketing & Management from the University of Virginia.

Andrew leverages his experience on the field to coach football at Lakeville North High School.

In his spare time, Andrew enjoys outdoor activities and writing. He runs a Substack called This Was Life, focusing on the lives of historical figures.

Andrew also ghostwrites for professional athletes, coaches, and sports tech executives to enhance their social media presence.

With a diverse background in sales, marketing, and communication, Andrew has achieved notable recognition, including the FY21 President's Club Award.

His educational background includes a BA in Classics from Stanford University and an MS in Commerce from the University of Virginia.

Highlights

May 1 · linkedin

The Newsletter is Dead.

Long Live the Newsletter.

When I was focused on the Economic Development space (shoutout to my EDO/FDI fam), I noticed something interesting.

Basically everyone I interacted with had a newsletter: every state, workforce board, FDI office, tourism board, etc. They were at least monthly in their cadence, and teams clearly put deliberate thought and attention into them, loading them with content and visuals.

But when I'd dig with my customers on how these newsletters performed, there was a virtually universal sense of "oh yeah nobody opens our emails." Many customers would argue that it's an awareness touchpoint, the content being a secondary bonus.

I would argue there are better uses of time (additional/better social content or short-term email courses/drip campaigns), but what do you think?

Where do you stand on email newsletters?

Andrew Phillips
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Location

Lakeville, Minnesota, United States