Sign In

Andrew Shafer

Senior Marketing Executive ★ Brand Development ★ Omni-Channel Strategy ★ Digital & Social Marketing ★ Integrated Marketing ★ Market Research ★ Agency Management

Andrew Shafer is an experienced marketing and advertising leader who currently serves as the Chief Marketing Officer (CMO) at Charlotte's Web.12 He was appointed to this position in April 2023.2

Professional Background

With over two decades of marketing experience, Shafer brings a wealth of knowledge to his role at Charlotte's Web.4 His career history includes:

  • Chief Marketing Officer at Charlotte's Web (2023 - present)6
  • Executive Director of Brand Marketing at Verizon (2019 - 2023)6
  • Director of Marketing (2015 - 2018)6

Responsibilities at Charlotte's Web

As CMO, Andrew Shafer is tasked with:

  • Developing and executing comprehensive marketing strategies
  • Increasing brand awareness
  • Driving sales growth
  • Leading marketing initiatives in traditional consumer retail, digital, and social channels25

Education

Andrew Shafer holds a Bachelor of Fine Arts degree in Psychology from Gettysburg College.3

Professional Network

On LinkedIn, Andrew Shafer's profile shows he has over 500 connections and is based in Greenville.1 His LinkedIn username is andrew-shafer-7862b01.

Highlights

Jun 5 · linkedin

For a long time I was older, had more seniority and made more money.  Now I”m just older.

Congrats to my much better half.  You are going to crush this!!

Apr 15 · linkedin

They say when one door closes, another opens. And this week I high stepped through the front door of Charlotte's Web. I am excited to join the leadership team as their new CMO and help continue building this amazing CBD brand. The story of Charlotte and her journey is the backbone of this incredibly innovative company that puts market share and mission as equal endeavors. A humble and grateful nod to Jac Tortoroli, Jared Stanley, Jessica Saxton and Mindy Garrison for opening this door and to the entire CW team for greeting me with open arms. Cannot wait for the ride ahead!

Related Questions

What are Andrew Shafer's key achievements at Charlotte's Web?
What was Andrew Shafer's role at Verizon before joining Charlotte's Web?
How has Andrew Shafer's background in psychology influenced his marketing career?
What specific strategies has Andrew Shafer implemented at Charlotte's Web?
How has Andrew Shafer's experience impacted Charlotte's Web's brand awareness?
Andrew Shafer
Andrew Shafer, photo 1
Andrew Shafer, photo 2
Add to my network

Location

Greenville, South Carolina, United States