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Andrew Sum

Co-Founder Hipster Whale

Andrew ("Andy") Sum is the co-founder of Hipster Whale, a multi-award winning Australian game studio founded in [2014.13] He created the popular mobile game Crossy Road along with Matt Hall, which has been downloaded over 250 million [times.3] Andy has a passion for game design, game development, and the business of [games.3] He's known for his iterative approach to game development, often experimenting with new ideas in Unity and tinkering with [Python.3]

Some key points about Andrew Sum:

  1. He co-founded Hipster Whale with Matt Hall in 2014.12
  2. He has a background in game design and development spanning over a decade and a half.4
  3. He advocates for short development cycles, having created Crossy Road in just 12 weeks.5
  4. Andy emphasizes the importance of making games that are inclusive and shareable.5
  5. He uses data analytics tools like GameAnalytics to inform gameplay design choices and monetization strategies.5

Andrew Sum's approach to game development includes:

  • Focusing on creating games that people want to share with others5
  • Making games with bright, accessible colors that look inviting5
  • Experimenting early and often during the development process5
  • Analyzing games and continuously improving through practice5

His LinkedIn username is andrew-sum-1b037813, as mentioned in the query.

Highlights

Jan 19 · en.wikipedia.org
Hipster Whale - Wikipedia
Jan 1 · 6sense.com
Hipster Whale - Company Information, Competitors, News & FAQs
Sep 24 · leadiq.com
Hipster Whale Company Overview, Contact Details & Competitors

Related Questions

What inspired Andy Sum and Matt Hall to start Hipster Whale?
How did Crossy Road become a viral success?
What other games has Hipster Whale developed?
How did the collaboration with Disney and Bandai Namco come about?
What awards has Hipster Whale received?
Andrew Sum
Andrew Sum, photo 1
Andrew Sum, photo 2
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Location

Melbourne, Australia