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Andrew Swinand
CEO of Publicis Groupe Creative and Production U.S.
Andrew Swinand, CEO of Inspired Thinking Group
Andrew Swinand is the current CEO of Inspired Thinking Group (ITG), a UK-based agile content company. He joined ITG in May 2024 and has overseen significant growth, with the company adding over 200 new employees in his first 100 days.345
Prior to ITG, Swinand held several leadership roles:
- CEO of Publicis Groupe Creative and Production U.S. (January 2021 - Present)1
- CEO of Leo Burnett Group (January 2017 - Present)1
- Founder and Board Member of Transparent, a marketing technology consultancy (October 2015 - Present)1
- Board Member of Centro, a digital advertising company (March 2011 - February 2017)1
Swinand has a background in marketing and advertising, having worked at Procter & Gamble and BBDO earlier in his career.1 He holds a BS in Economics and Marketing from the University of Pennsylvania's Wharton School.1
On LinkedIn, Swinand describes himself as a "Hispanic Multimedia Expert, Revenue Catalyst, Strategic Problem Solver" who is passionate about integrated marketing, brand strategy, and helping businesses simplify complexity.2 He is excited about ITG's mission to eliminate marketing complexity and deliver engaging, tech-enabled, agile content to leading businesses around the world.67
Highlights
Friends have asked...what is ITG? Inspired Thinking Group (ITG) is the halo content partner to leading businesses around the world. We eliminate marketing complexity and deliver engaging, tech-enabled, agile content that drives growth and reduces marketing costs.
We do this through 4 core pillars: Capture: Leveraging AI and AR enabled production technology to capture more images Create: Engaging, channel specific content delivered at the speed of retail Automate: A full suite of tools delivered via our Gartner leading Content Marketing Platform (CMP), Storyteq Integrate: Uniting your content ecosystem for simplicity
Last week, we gathered 1,500 ITGers throughout our global offices along with the leadership team of Darren Singer Lisa Elrod Sue Mountford John Kirk Emily Bayliss Cotton Andy Ward Guido Derkx Kim de Graaff Sjuul van der Leeuw Jon Raab Dan Birks James Cannell Jose Espinosa Natalie Somerville
We simplify the complicated. We automate the tedious. We create the beautiful.
Team ITG Storyteq Deployteq ReviewStudio #halocontent #contentmarketing #agileproduction
Last week, I saw the future of agile content at Capture, Inspired Thinking Group's AI and AR enabled studio in Birmingham. Capture is enabling brands to capture more content for less money by leveraging modern technology. It is mind blowing what is possible today.
Thank you to Andy Ward Phil Burroughes for the tour.
#halocontent #production #innovation Team ITG Storyteq
