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Andrew Warr
Research & Insights Leader, Dropbox | ex- Airtable, Uber, Instagram, Google, Microsoft | Angel Investor
Andrew Warr is a highly technical design & research leader with over 18 years of experience in leading impactful projects across various business and product lines at hyper-growth companies.
He brings to the table over 12 years of experience in team building, coaching, and managing high-performing teams.
Andrew Warr's educational background includes a PhD and BSc in Computer Science from the University of Bath.
He has held significant roles in several renowned organizations such as The Bond Fund, Dropbox, Airtable, Bukalapak, Uber, Empathic Design, Instagram, Google, Microsoft, Oxford University, University of Colorado at Boulder, and the University of Bath.
Throughout his career, Andrew has demonstrated a strong commitment to driving research and innovation in the technology industry.
His expertise in design and research coupled with his hands-on leadership experience make him a valuable asset in driving successful projects and nurturing top-performing teams.
Highlights
If you are a #marketresearcher or #uxresearcher who is #openforwork and are looking for help with your #portfolio or #portfoliopresentation, consider taking my course 'Checkout My UXR Case Studies & Learn Why I Approach Them This Way' hosted by Michele Ronsen at Curiosity Tank - link in the comments.
The lessons learned in this course have been attained from successful interview loops at #Airtable, #Dropbox, #Google, #Instagram, #Microsoft, and #Uber, to name a few examples.
Here is a recent testimonial from someone who landed a #joboffer after taking this course and applying its lessons - I hope it can help you too.
"I gave my portfolio presentation last week and while preparing for it and putting together my deck, I referred a bunch to your case study presentation. I did well enough and was offered the job and signed the letter today. WOOT! Thank you so much for putting together your presentation. Having access to examples and something to model after is really valuable and only sets you up for success."
Kevin Yien was recently on Lenny Rachitsky's podcast (link in the comments), and this quote really struck me:
"What is the point of product management? I think there's a overlap with UXR and people will say, "Well, if they're doing research, what do I need to do? Should I just be consuming what they're producing." PM shouldn't settle for looking through bent glass in my opinion because whether it's a research report, whether it's something a salesperson is telling you, whether it's market research, it's been processed by someone, and PMs need direct exposure to raw material... The best comparison I can give is, there is a world of difference between reading a report about a line cook and then standing with a line cook. You will just pick up on so many ancillary aspects of what their life is like that cannot possibly be communicated in a report."
When I was working at Instagram, a growth PM, George Wang and I were in Germany interviewing a person who did not use Instagram. Whenever we interviewed someone who didn't use Instagram, we asked them to install the app and sign up for an account. We learned something new every time. On this occasion, the interviewee went through the signup process and connected to Facebook while doing so. After the interview, George said to me, “She connected with Facebook, and the second suggestion in the people-to-follow list was Starbucks.” We should have been suggesting one of her Facebook friends. George messaged an engineer back in Menlo Park, who identified that a callback function was not being executed. I guarantee the majority of, if not all, UX researchers would not have identified this—at least I didn't. It was George's knowledge of the product and his interaction with this customer that led to this insight.
Does this mean PMs will replace UX researchers? No! George wouldn't have been interviewing this customer if it weren't for the Instagram UX Research team. Plus, not all PMs are great—some aren't even good or OK—researchers. Not asking leading questions is important, but it's not the only differentiator. Most importantly, there is, or should be, a different level of research being conducted by UX researchers compared to PMs.
#ux #uxresearch #userresearch #researchdemocratization #pm #productmanagement
