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Andrew Whiteside

Building the next gen Creative Strategy Platform 👨‍🔬👨🏼‍💻

Andrew Whiteside is a revenue leader in the digital advertising industry with over 17 years of experience.2 He is currently working at AdMomentum, a company that empowers advertisers with creative-first strategies and data-driven insights to optimize ad performance.1

As of January 14, 2025, Andrew posted on LinkedIn about scaling up their team at AdMomentum, specifically mentioning they are building a distributed AI system to optimize ad creative performance.3 This aligns with his role in developing the next generation Creative Strategy Platform.

AdMomentum, where Andrew works, offers AI-powered analytics for creative optimization, real-time analytics for instant insights on creative performance, and collaborative tools for seamless teamwork.1 These features are consistent with Andrew's focus on building advanced creative strategy solutions.

Andrew's LinkedIn profile (username: ahwhiteside) showcases his expertise in the digital advertising industry and his current role at AdMomentum.2

Highlights

Aug 2 · linkedin

Over the past year, I’ve had the privilege of speaking with hundreds of marketing leaders—from founders and agency heads to brand innovators and exceptional individuals. These conversations have been instrumental in deepening my understanding of the real challenges and opportunities in today’s digital marketing landscape.

Navigating the New Digital Marketing Landscape:

🔍 Data Privacy Changes: New regulations have disrupted traditional targeting methods, rendering the old playbook obsolete.

📉 Homogeneous Media Strategies: Many advertisers are relying on similar media strategies, making differentiation a significant challenge.

🎨 The Role of Creative: In this evolving environment, creative is your key to standing out. Adapting your creative strategies is essential for gaining a unique competitive advantage.

These insights have underscored the need for a new level of creative strategy and insights—one that hasn’t been available until now. I’m thrilled to introduce AdMomentum: a platform designed to provide data-driven creative strategies that cut through the noise and drive real results.

Thank you to everyone who has supported and guided us on this journey. Your input has been invaluable, and I’m excited to continue this journey with you.

VAMO!

Feb 16 · linkedin

Returning after a week in Sandpoint 🏔️, I'm reflecting on an extraordinary trip. The remote and chilly setting acted as the foundation for the #KochavaSummit, making it nothing short of perfection.

Being part of the community that Kochava has cultivated was inspiring. The connections made went beyond the usual conference interactions, commonly limited to pitch-and-response conversations.

The content was deeply engaging, a rarity for someone who typically spends the majority of my time away from the main stage, leaving me excited and positive for the future.

To cap it off, we were immersed in the town of Sandpoint, exploring local restaurants, concert venues (with an amazing surprise performance by Jeremy Flynn), and enjoying a fantastic day skiing ⛷️ powder at Schweitzer.

A sincere thank you to Heather Petersen and the entire Kochava team for hosting and executing such a great event. Grateful to be part of it!

Related Questions

What are Andrew Whiteside's key achievements at AdMomentum?
How does AdMomentum's creative strategy platform differ from others in the industry?
What trends in advertising is Andrew Whiteside currently focusing on?
Can you provide examples of successful campaigns led by Andrew Whiteside at AdMomentum?
What role does AI play in AdMomentum's creative strategy platform?
Andrew Whiteside
Andrew Whiteside, photo 1
Andrew Whiteside, photo 2
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Location

Mill Valley, California, United States