Suggestions
Andrew Woodberry
Sales/Partnerships at 8th Wall - the top WebAR authoring & hosting platform
Andrew Woodberry is a sales and partnerships executive with over 15 years of experience in the SaaS industry.3 He currently works at Niantic, Inc., which acquired 8th Wall in March 2022.23 Prior to this, Woodberry was likely involved in sales and partnerships at 8th Wall, a company that developed tools for building augmented reality applications.2
Woodberry has expertise in AI and digital creative technologies, and is focused on helping SaaS startups grow.4 He has experience working with channel partners and vendors, having previously worked at LiveOffice before its acquisition by Symantec.1 Woodberry has also written about vendor-partner relationships in the technology industry, offering insights on how to maintain and improve these business connections.1
On LinkedIn, Woodberry's username is andrewpwoodberry, where he shares articles and insights related to his professional experience in sales, partnerships, and marketing in the technology sector.34
Highlights
Don't know who needs to hear this, but...
If it doesn't need to be in AR, don't use AR.
🏆2023 WebARy Best Scavenger Hunt Winners🏆
🥇Premier League Trophy Hunt (from ROSE + Doppelgänger) - The Premier League Summer Series came to the US this summer. What better way to celebrate than with an AR Scavenger Hunt in the host cities to win tickets? Pretty cool hat trick combo of mapping technology + 3d trophy visualization + a "virtual passport" for collecting the l̶o̶g̶o̶s̶ badges of the respective teams. Plus a trophy Face Filter! 🙂🏆
🥈Paramount Passport at San Diego Comic Con (from Gramercy Tech) - What's a great way to get people to visit a bunch of different locations at a conference? You know the answer: AR Scavenger Hunt. Gramercy Tech used WebAR to encourage fans to visit a bunch of different Paramount IRL Experiences set up around the Convention Center area. Great use of Paramount IP (ie Mutant Ninja Turtles) + another successful incorporation of the "passport" concept.
🥉Hidden Dragons at the National Museum of Asian Art (from UNIT9) - If you're in the DC area, this one will be live for a few months, so definitely check it out. Unit9 built a ton of great digital experiences for the NMAA. Included was Hidden Dragons, an AR scavenger hunt that challenges visitors to "find six ancient dragons hidden on virtual replicas of bronze artifacts from the museum’s collection, which were accessed by scanning image markers on physical signage located across the museum. The scavenger hunt enhanced the visitor experience and connected the Anyang exhibition (both literally and thematically) with the Ancient China galleries"
Congrats to the winners!
Links to more info on these fun WebAR scavenger hunts in the comments section. We're seeing a lot more OOH uses of the tech post-COVID, and scavenger hunts are a great way to increase digital engagement in the real world.
*The WebARy Awards are completely made up by me and just reflect my favorite projects of the year. Obvious bias towards my clients, since I can't see every use of WebAR out there. Feel free to share other great uses of the tech in the comments. 🙂
